From the monthly archives:

January 2009

14 Ways To Segment Your Customer Database – Part 2

January 26, 2009

Here are the last 7 ways to segment your database. (Go here if you missed Part 1.) There are many more than 14 ways, but these will get you started. Niches lead to riches. The more niche markets you discover in your database, the more compelling your messages are when you talk to customers.

Email Click [...]

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ACT! User Group: Drip Marketing

January 19, 2009

Our event is over, but you can still hear a recorded version
This User Group meeting is a 2-hour primer on the fundamentals of drip marketing. Discover how to find a minimum of 10% more top-line sales revenue without hiring more staff, spending a dime on more advertising or making cold calls.
The Definition of Drip Marketing:
How to create [...]

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ACT 2009 for Real Estate Database Marketing Software

January 18, 2009

ACT! 2009 Premium for Real Estate:
Do Real Estate Agents Really Need their Own Version of ACT?

ACT for Real Estate 2009 FAQs
Drip Marketing Campaigns
Follow-Up System
Get ACT! Help
ACT! User Group
Business Cardscan
ACT! vs. Other Software
ACT! System Specifications
Synchronize your database to your PDA
Hi! Diva here…Instead of telling you why I think ACT! for Real Estate 2009 11.0 is a [...]

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14 Ways To Segment Your Customer Database – Part 1

January 18, 2009

When times are tough, my mailing list business picks up. I’ve been a mailing list broker for 28 years, so I’ve witnessed a lot of business booms and busts. One of the first reactions (and I do mean REACTION) business owners and salespeople have is: “Oh no, business is down! We need a sale! Quick, [...]

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The Art of Never Meeting a Stranger

January 12, 2009

For the past few years I’ve been a rather passive fan of “This I Believe,” a story-telling segment on NPR Radio. The stories are “user generated,” meaning they’re recorded by real people describing a pivotal moment in their lives, a learned lesson, a funny incident. Invariably, they have an unexpected conclusion, contributing to what NPR, [...]

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