Publish a Company Email Newsletter - Training Class
Swiftpage Email is a cloud-based email marketing service that allows you to send your e-newsletter directly from Sage ACT! Software, SageCRM, SalesLogix or a "hosted" solution (no database required). In this Swiftpage email newsletter training class, you create an email newsletter template, determine an editorial calendar, get tips on how to compile/write articles and other interesting tips and topics, niche and segment your list, handle "return mail" and learn how to read and respond to follow-up analytic reports. Several case studies of successful email newsletters will be featured. Pair this training class with the Web Form/Survey Class to build your newsletter subscriber list.
$125.00
No one keeps in touch with customers and prospects enough. You’ve put blood, sweat and tears into your customer list, now it’s time to build relationships with your contacts to get a return on your investment with a branded company e-newsletter.
If you struggle with “no time,” “no creative ability,” or “no copywriting skill,” register now and receive a structured blueprint and training from an award-winning copywriter to make it happen now. If you publish an e-newsletter, but are not getting the results you deserve, drop in for some fresh perspective.
This 90-minute training class focuses on the top 10 ways e-newsletters get you noticed by future customers and brand you as the subject-matter expert in your field. Share your valuable insight and expert advice, and suddenly your readers understand what you do and become “pre-sold.” When educated readers are ready to buy, they’re more likely to remember you and call you first.Publish once, and you’ll be hooked on the ease, simplicity and financial reward!
In this training class:
- List building strategies
- Where to find easy to write, yet compelling, content ideas
- How to write eye-catching, email-opening subject lines (it all starts here!)
- How to personalize content for your readers via database segmentation
- How to incorporate “strategic linking”
- Best day/time to send the newsletter
- How to create a simple editorial calendar
- Handling opt-outs, bounces, invalid addresses and “challenge responses”
- How to prioritize/distribute hot sales leads
- Measure the business value of your newsletter with 5 top key performance indicator (KPI) metrics
- CAN-SPAM do’s and don’t's
NOTE: Swiftpage offers “how to” training to all subscribers for free. This course does NOT overlap with theirs. The content of this training is strategic, not technical (although there are several Swiftpage demonstrations as part of the above agenda). Your outcome from taking this course is publishing an e-newsletter, but with the primary objective of increasing sales leads/inquiries, and improving your KPIs.
About the Instructor: Lori Feldman, aka “The Database Diva,” has been publishing her company’s e-newsletter for more than 15 years. For the past 3 years, it has won the Apex Award for Email Newsletter Writing Excellence. Lori is an accomplished direct marketing copywriter and was originally trained as a journalist, a skill that has become very valuable in our new social media marketplace where “content is king.”
“I needed to create marketing campaigns that consistently reached out to our customers and didn’t take 100 hours per month. Lori showed me logical steps to create a professional looking email newsletter and good techniques for gathering story ideas in advance, so when it was time to assemble the next newsletter I was ready. I would not be able to be able to keep in contact and document activity without ACT! and Swiftpage. In the first 3 months I published, I documented communication with 729 different people in our database.” - Stephen Trentmann, The Missourian Publishing Company
| 2012 Dates / Times: | Wed. Jan. 25th 1:00-2:30pm Central Wed. Feb 22nd 1:00-2:30pm Central Wed. March 21st 1:00-2:30pm Central Wed. April 18th 1:00-2:30pm Central Wed. May 16th 1:00-2:30pm Central Wed. June 20th 1:00-2:30pm Central Wed. July 18th 1:00-2:30pm Central Wed. Aug 15th 1:00-2:30pm Central Wed. Sept 19th 1:00-2:30pm Central Wed. Oct 17th 1:00-2:30pm Central Wed. Nov 21st 1:00-2:30pm Central |
| Duration: | 90 Minutes |
| Venue: | Online Training via GoToMeeting |
| Guarantee: | You may follow up with questions / clarification by phone or email for up to 60 days after class and attend an extra class in a future month as a refresher–like getting a “buy one, get one!” |
| Bonuses: | Registration includes an Email Newsletter Planning Guide, 3 Copywriting Checklists, Sample Swiftpage Newsletter Template |
| To Register: | Call Stacia 1-913-871-1794 x 107 Skype: stacia-lee Or add this item to the shopping cart and we will contact you to confirm your class date/time. |
