From the category archives:

ACT! e-Marketing Copywriting Tips

Blend 1 Part Swiftpage Email Marketing with 1 Part Cinco de Mayo

by Lori Feldman on May 4, 2011

Formula for More Sales: A Website, a Marketing Database and a Story To Tell

by Lori Feldman on October 25, 2010

Big 3 Delusions of Drip Marketing Letters – Part 4

by Lori Feldman on September 27, 2010

Web Forms Part 2: “Gimme Stuff, But I’m Not Your Sales Lead”

by Lori Feldman on September 14, 2010

Copywriter Herzbrun: Mad Ave Glamour

by Lori Feldman on July 19, 2010

Personalize Your Follow-Up Letters – Part 3

by Lori Feldman on July 6, 2010

Ogilvy: “Direct Response Is my First Love. Later it Became my Secret Weapon”

by Lori Feldman on July 6, 2010

The Secret To Blending the Perfect Margarita

by Lori Feldman on May 4, 2010

Fear the Creative Process, Then Do It Anyway

by Lori Feldman on March 24, 2010

Give Customer Segments Their Own “Order Buttons”

by Lori Feldman on February 10, 2010

Lessons from My Grandmother

by Lori Feldman on April 19, 2009

Compliment or Kleptomania?

by Lori Feldman on December 2, 2008

The Hardest Thing Is To Be Easily Understood

by admin on October 29, 2008