From the category archives:

Drip Marketing Automation Software

Pass or Fail this Customer Database Pop Quiz

March 3, 2010

You’re in business. You either get why you must use customer database software or you don’t. Let’s find out which. Take this 10-question quiz and give yourself 5 points for each *yes* answer. 50 points total…easy schmeazy.
1. You send hand-written notes to people you meet for the first time (because you’ve got one finger on the mouse, [...]

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What’s the Best Way To Connect e-Marketing and Data Gathered in Online Forms – A Rebuttal

August 29, 2009

In a recent “Ask the Expert” column on www.btobonline.com, John Wechsler, president of FormSpring, asks this question: “What is the best way to connect e-mail marketing and data gathered in online forms?,” and then answers it by stating, “Your online form data should go directly to your email service provider (ESP).”
No, no, no John! I [...]

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Swiftpage Drip Marketing Sales Lead Follow Up

October 22, 2008

Woody Allen said, “75% of success in life is just showing up.”The Database Diva says, “25% of success is showing up.
The rest is Drip Marketing Follow-up Campaigns.”
Are You Ready To LaunchDrip Marketing Campaigns
From Your Customer Database?
As salespeople, we’re ALWAYS ready to sell. That’s our job. We’ve got overhead, mortgages, payroll and vacations.
But customers are not [...]

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Lead Scoring for Lightening Sales

July 19, 2008

If you are fortunate to get lots of leads and referrals like we do, you may want to start scoring them in your contact database to work the best leads first.
Ranking leads with A, B, C or hot, warm, cold, based on a prospect’s BANT (IBM’s original acronym for Budget, Authority, Need and Timeline), has [...]

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