From the category archives:

Database Marketing

Copywriter Herzbrun: Mad Ave Glamour

by Lori Feldman on July 19, 2010

Ogilvy: “Direct Response Is my First Love. Later it Became my Secret Weapon”

by Lori Feldman on July 6, 2010

Reducing List Size Key To Email Marketing

by Lori Feldman on May 1, 2010

Pass or Fail this Customer Database Pop Quiz

by Lori Feldman on March 3, 2010

Give Customer Segments Their Own “Order Buttons”

by Lori Feldman on February 10, 2010

5 Critical Sales Lead Management Mistakes – Part 2

by Lori Feldman on January 25, 2010

5 Critical Sales Lead Management Mistakes

by Lori Feldman on January 13, 2010