From the category archives:

Mailing Lists

Mailing Lists | High School & College Student Lists

June 19, 2008

Targeted Leads and Mailing Lists to Increase Sales
Click here for a mailing list counts and pricing Do you know what affects direct mail response the most? The mailing list. There are more than 75,000 mailing lists and email lists on the market. Aviva helps you find the ones that best fit your marketing [...]

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How To Get New Business with a Mailing List

November 20, 2008

In my last post I talked about how to buy a mailing list. Now let’s discuss how to get new business with a mailing list.
A “one-off” promotion leaves money on the table. It used to take a minimum of 3 “touches” to get someone’s attention. The strategy used most was “call-mail-call” or “mail-call-mail.” (That [...]

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How To Buy a (Snail Mail) Mailing List

November 19, 2008

Everyone in business wants to build a great mailing list. But when I speak and ask, “Who wants to get more email and direct mail?” nobody raises their hand. Interesting.
I’ve been a mailing list broker for over 25 years. The mailing list business has been up. The mailing list business has been down. Currently, I [...]

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Size Matters: List Building Equals Business Footprint

September 22, 2008

There is one business secret that’s so easy to do, I’m amazed when I see resistance to it.
It’s list building.
I’d go so far as to say, if you don’t have a list, you don’t have a business. In fact, if you tell me the business you’re in and how many contacts you have in your [...]

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You Can’t Buy the Best Mailing List in the World

September 8, 2008

A good list can outperform a bad list by 10:1. But what makes a good list?
Unfortunately, you can’t buy the best mailing list in the world. You already own it. You may not yet have enough names to ring up the sales you need. But there’s no amount of money you can spend [...]

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Build a List; Rule the World

June 26, 2008

Back in the 80’s and 90’s, keeping a customer database was “optional.” (Well, not to me. As a mailing list broker, I always thought it was mandatory.) Now? All three of the top marketing media–email, web, direct mail–are entirely list driven.
List building has become a coveted marketing discipline. The number of new names added to [...]

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Contact Capture Free Mailing List – Database Software

June 19, 2008

Attention Sales Reps and Marketing Managers:
How To Build Free Mailing Lists With Thousands of Names and Put Your Sales And Marketing Into Overdrive In Under 2 Hours…Starting From Scratch
Contact Capture
Contact Capture makes putting contact information from lists, documents, and emails into a database as easy as “copy and paste.”
Contact Capture uses patent-pending technology to recognize [...]

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