Honk if You Hate Cold Calling – Webinar Handout
Here Is a Copy of my Presentation
from the City of Experts Meeting…
May 2007 – “Create Enticing Emails That Sell” (download PDF file)
…If you liked my presentation, take an Advanced Database Marketing Workshop or Join our Coaching Club
Monthly Database Marketing Coaching Club
Overwhelmed trying to manage your customer database? Not sure what to do first or how to prioritize your time to reap the biggest rewards? Tired of seeing great opportunities fall through the cracks? If you commit to meet for 2 hours a month for at least 6 months to work ON MARKETING, The Database Diva will take you by the hand (and laptop) and show you exactly how to set up an automated database marketing system. Get more business from customers you already have, turn your website into a 24-hour-a-day sales machine and establish yourself as the go-to expert in your line of work.
Coaching sessions include advanced topics of:
- Database segmentation
- Identifying trigger events
- Designing e-marketing
- Direct mail and other traffic-generators
- Drip-marketing campaigns
- Creative messaging/copywriting for non-writers
- Website critique
- Integrating website traffic
Read More
Follow-Up System Blueprint Workshop
For 2 full days I reveal all of my tips, tactics, and strategies to help you nail down an automated follow-up system to generate a steady flow of qualified leads, focus on buyers who have their checkbooks open, and close sales 24/7/365 with less effort—all because you own the right tools. If you’ve ever said, “I’ve tried direct mail and it hasn’t worked for me,” don’t worry. This is more than direct mail. I’m going to walk you step-by-step through the process of building a “stay-in-touch†program that includes:
Day 1 – Drip-Marketing Blueprint
We’ll start by discussing your goals and your sales process: Do you want more sales? More leads? Do you want to nurture existing customers to buy early and often? Can we reduce your sales cycle time to close by 1 month? 2 months? 1 year? The Blueprint paves the way.
Day 2 – Creative Messaging Blueprint
Next we’ll evaluate the letters, emails, and marketing collateral you use now. We’ll show you what you did right, what needs fixing, and how to incorporate all of it into your own Blueprint at just the right place and time to get a positive customer reaction. We’ll help you create the missing elements that are standing in the way of you and your big breakthrough to your best sales year yet. You’ll go home with a 2007 Blueprint System clear enough to hand off to a marketing assistant or implement yourself.
Online Marketing Workshop
What’s the point of a beautifully designed website if your future customers and the search engines can’t find it when they search for help to the problems you fix? With over 100 million websites now online, no serious business owner can afford to sit back and hope people will find him online–especially if he’s not visible in the first 25 search-result listings for his line of work.
In this 1-day workshop, you’ll discover easy “guerrilla marketing” tactics to:
- Incorporate proven database and direct marketing tactics into your website design
- Research and build keyword lists
- Discover which of your competitors pose your biggest online threat
- Optimize your web pages to generate more traffic
- Increase web vists with search engine optimization and pay-per-click advertising
- Build a link strategy to improve placement in the search engines
- Capture online leads, import them into your customer database and then follow-up automatically with autoresponders
- Convert traffic into sales and leads 24/7/365
- Track and monitor the right website metrics
“Get More Customers” Lead-Generation Workshop
Building a marketing database of targeted prospects must be a core marketing activity in your business if you want to grow sales. The more prospects there are interested in your products and services, the better your chances of boosting business. Wouldn’t you like to have the contact information for another 1,000 or 10,000 prospects and know precisely when they’ll be in the market for your products and services? What’s the best way to spend your time and money to build this list of highly qualified leads? In this workshop we’ll help you create an evergreen lead generation program (not an event) and cover the top 32 types of lead generation tactics available to aggressive marketers.
ACT! Sales Process Workshop
How many more sales opportunities could you add to your pipeline this quarter if you had a better sales process for managing them in ACT? In this 1-day workshop, you’ll learn the steps to create a Definitive ACT! Sales Process, from first contact to close…then follow-up for testimonials and referrals.
- Know definitively where you are in the sales process from your customer’s point of view…not yours
- How to become your customer’s go-to gal or guy by building trust and following-through…easy when you stick to your sales process
- Sort your top-priority opportunities so you know how to spend your time today
- Forecast your pipeline revenue for this month–and the next 3 months
- Monitor how many days it takes to close sales
- Keep a log of lost sales, including which competitor you lost to and why, so you can figure out how to overcome your company’s weaknesses
- Discover the secret to your successes so you can clone your behavior over and over again
- How to manage your selling activities (calls, meetings, to-do’s) against your sales objectives
