Comments on: Ditch Me-Me-Itis with Business Email Marketing

By: Simon Calderbank

Simon Calderbank — Fri, 20 Nov 2009 17:08:49 +0000

Pertinent and poignant; how many times have we all been ‘blasted’ by me me me broadcasts? Then again, if we look closely, I bet we’re all guilty of falling into the same trap…

Show your audience the value, how they can benefit and more importantly, how they get there.
Simple really.

By: Andrew Kordek

Andrew Kordek — Fri, 20 Nov 2009 05:41:22 +0000

I especially love it when he rubs his hands together in a sinister way. This is great….but ohh so true with many companies out there. Get ready for the inbox assault.

By: Kris Dougherty

Kris Dougherty — Thu, 19 Nov 2009 16:11:35 +0000

Perfect message just in time for the holidays.
Thanks for putting that together.

By: Charles

Charles — Thu, 19 Nov 2009 15:38:31 +0000

So true. So sad. I’m in the nonprofit world and it’s even worse. Sigh.

By: Howard Gross

Howard Gross — Wed, 18 Nov 2009 17:48:31 +0000

So true. If you don’t clearly state what’s in it for customers, you are missing the boat.

By: Linda Hamel

Linda Hamel — Wed, 18 Nov 2009 16:35:15 +0000

A valid point with a touch of humor – thanks! Sadly, these people appear to be peers working in a vacuum. Where is Solomon when you need him? The decision to blast in this fashion probably should be escalated to someone in management who can make the wise and rational decision to rethink the plan.

By: Shailesh Merai

Shailesh Merai — Wed, 18 Nov 2009 15:54:31 +0000

A very valuable point not only for email marketing but all marketing campaigns.

By: Lisa Davis

Lisa Davis — Wed, 18 Nov 2009 15:38:51 +0000

True.