To Business Owners and Sales Professionals
Who Want To Launch an Email Newsletter that Makes Money…
“If you have a customer database and you’re considered an expert in your field,
you can sell more than you ever thought possible–legally, ethically
and professionally–guaranteed–with a regularly published Email Newsletter!”
My 4-hour workshop will show you how…
“How To Start an Email Newsletter
That Makes You Money” Workshop
According to the Direct Marketing Assn., email database marketing earns $57.25 for every dollar spent vs. $22.52 for all non-email marketing (like direct mail, TV, newspapers, etc.)
Are you getting your share of sales from this lucrative marketing channel?
The ability to create sales-generating emails is The Secret Weapon to stomp your closest competitors–and most businesses get it…
DEAD WRONG!
There are so many ways to build your business. But one of the easiest ways is to build a prospecting database of qualified buyers. Then “drip market” to them over time to let them get to know and trust you so you can earn their business. (That’s why it’s also known as “stay-in-touch” or “follow-up” marketing.)
Email marketing is the perfect vehicle to implement this classic marketing strategy. Done correctly, email database marketing can:
- Create an instant fan base of people who buy from you over and over, tell everyone they know about you and refer you to other buyers they know who are in the market for what you sell
- Gain the respect, attention and support of your customer base and validate their decision to do business with you (there’s nothing more frustrating for a business owner or sales person than “buyers remorse”!)
- Win your “share of wallet” from customers who wouldn’t have bought if they hadn’t been reminded to do business with you–this is the real secret source of “found money” in business marketing!
But here’s the problem…
Most marketing strategies take a lot of time and cost a lot of money.
Most business owners and sales people don’t have a clue that one of the easiest and most effective ways to open the door to new business is to publish a regular email newsletter.
Is it hard to do? Yes! (Otherwise why don’t you see more businesses doing it?) If you don’t know the right strategies, own a professional e-marketing tool and can’t generate compelling copy on a sustainable basis, you will spend a lot of money and invest tons of time. For nothing.
But it doesn’t have to be hard or expensive…
“I guarantee: YOU will publish your very own money-making email newsletter
in just 4 hours when you register for this workshop!”
I’m Lori Feldman, The Database Diva. In my workshop you will bring your laptop and your customer list, and we’ll start from Ground Zero to build your first “evergreen” email newsletter. (Or, if you’re already publishing an email newsletter but are *underwhelmed* with the results, we’ll dissect why and make improvements you can measure.)
You’ll discover how brilliantly simple it is to generate qualified online leads and close sales 24/7/365 when you have the right tools and know the right strategies and implement the proper steps. Read what my past students have said about this workshop…
| “I feel I am jumping into the new age of email. I thought the training was great, especially structuring an email newsletter and the headline software. I left thinking, ‘I can do this.’ Thanks!” - Bob Munroe, Monroe Material Handling |
| “Well worth the money and time, especially since we’re just getting started. There are a dozen new ideas we learned, i.e. only one idea per mailer, use an outside ESP to do the mailing, timing of mailings, etc.” - Bob Davis, Sunnen Corp. |
The Email Marketing Workshop covers how to…
- Set up an ESP (Email Service Provider…you’ll receive 30 days of free service; after that, a subscription starts at $9.95/mo., depending on volume)
- Customize your email template with your company brand’s look and feel using your logos, pictures, etc.
- Create a CAN-SPAM-compliant email profile
- Select an email frequency and publication deadline schedule you can truly commit to
- Segment your database to select your distribution list
- Design an “editorial calendar” for the next 12 months
- Copywrite your first article (and where to find inspiration and future content, so you don’t have to start with a blank slate each month)
- Launch Headline Creator Pro (free software I give you - a $49 value) to write all your headlines in mere seconds, even if you struggle with copywriting
- Add text, photos and hyperlinks to your custom template
- Follow a pre-flight checklist to determine if your website is email-marketing ready for opt-ins and shopping cart orders
- “Spam test” your message to see if it will pass email filters and spam blockers or get sent to the recipient’s “junk folder”
- Send (or schedule to send) your first LIVE e-newsletter to your designated customer list–before you leave this workshop! (WARNING: You may have sales leads or orders waiting for you when you get back to the office!)
- Run Open, Click-Thru, Bounce and Opt-Out Reports…PLUS how to analyze them and determine what to do with the insight in your next issue!
- Generate a “hot list” of responders and structure a follow-up plan for “hots who didn’t buy”
- Update hard bounces and opt-outs in your database…and why your future results will suffer if you don’t do this list hygiene step
- “Rinse and repeat” for reputation continuity
- Send The Database Diva a big bouquet of flowers when your newsletter starts paying off!
But that’s not all…
BONUS FOLLOW-UP WEBINARFifteen days after your workshop, you will be invited to join our follow-up webinar where I will help you review your email newsletter metric reports so you can strategize exactly what you need to do in your next email newsletter edition. This webinar exposes you to the multiple “mini-tests” launched by your fellow students’ and allows you to benchmark your own results. The MasterMind experience of sharing strategies with other business owners and sales professionals from varying types of businesses is, alone, worth the price of admission!
There is no additional charge |
I don’t just teach how to publish an email newsletter, I constantly test new strategies in my own award-winning newsletter, “The Database Marketing Hotwire”, so I know what works. The tactics I share with you in this workshop are my successes. You’ll see my actual response reports and hear what worked for me and what to avoid. You’ll take a major slice off your learning curve, and leapfrog directly to the money-making stage.
When most people start an “email newsletter,” their messages look like the ones you delete everyday: Salesy, boring and “all about me”. Nothing about the customer. They’re the true definition of SPAM!
In fact, when I speak on the topic of email marketing, the first question I ask my audience is:
“Who wants to receive
more email in their Inbox everyday?”
Would you be surprised to learn that NO HANDS GO UP? Then why does everyone laugh when I ask the next question…
“How many of you would like to boost your business with email marketing?”
…And ALL HANDS GO UP!
What seems like a paradox, really isn’t…
- 84% of consumers click through relevant e-mail offers
- 73% make an online purchase as a result of receiving an e-mail
- 86% make an in-store purchase as a result of receiving an e-mail
Obviously, customers do BUY A LOT through email marketing. But they’ll NEVER buy from you if you don’t learn how to write compelling, relevant email messages that customers WANT TO READ!
Only those business people savvy enough to learn the rules reap the rewards.
That’s why I created this workshop. It breaks down the proven principles of email marketing into simple, step-by-step sections. There’s no jargon, and you don’t need a PhD in technology to learn what to do to get unbelieveably fast and lucrative results.
Here’s what Cathy, Aaron, Ann, Patti, Ray and Lynn had to say about my Workshop…
| “I learned an even better way to do my e-mails. I thought I knew a lot already but learned even more. Thank you Lori!” - Cathy Sexton, CSBS
“It was a great seminar, I enjoyed it and learned I must focus on one thing in my marketing emails.”
“Examples were good, clearly explained. I want to learn to do things right from the beginning.” “The tip on how not to get blocked from big corps where I have many subscribers was very helpful. It was time very well spent.” - Ann Grana, AMG Consulting “I’m intrigued; I’ll try out some tips. I learned so much about how to structure the email.” - Patti Collins, American Floor Care “We are new to email marketing. Your presentation was very clear and easy to understand — you never used technical lanquage that was above our heads.” - Ray Schroeder, Keldon Imaging “Liked the good information in a short period of time. Low $ investment for valuable information.” - Lynn Potts, Corporate Apparel |
I Include EVERYTHING You Need To Guarantee Your Success
You will learn exactly how to produce a consistent, easy-to-deploy email-marketing program and make it profitable right from the start! You’ll benefit instantly by harnessing my experience…which took me over 5 years to perfect!
If you’re still skeptical, I understand. That’s why I guarantee every penny you invest in this workshop. I not only guarantee that you’ll love this information, I guarantee my program will work for your business–or I’ll personally refund your investment immediately, with no questions asked.
The Database Diva’s Personal,
|
So are you ready to blast your business into Email Success?
Register now on our secure server!
Call me toll-free to find out the next date: 800/264-5478
NOTE: If you’d like to bring a second person from your company, I offer a 50% discount on the second registration. I do this so the boss can bring an assistant…He or she can have the “Big Ideas” and the assistant is there to implement them as taught. No roadblocks once you’re back at work…everyone leaves on the same page and is ready to MAKE YOU MONEY! (This discount option is not available on my online registration, so please call Golda Cohen, my marketing manager, to register by phone: 314/485-4350.)
To your success,
Lori Feldman, The Database Diva
P.S. Remember, you’re investing in this workshop at absolutely NO RISK, so reserve your seat now. Workshop size is limited so everyone gets personalized attention and finishes the coursework in the mere 4 hours allotted. Don’t wait, or your spot will be taken.
P.P.S. Once I receive your registration, Golda Cohen (my marketing manager) will be in touch to tell you what to bring to class…all easy items you already have on hand.
Aviva LLC
800/264-5478
FAX: 866-329-5009
Email: Diva@TheDatabaseDiva.com
© 2007 Aviva LLC. All Rights Reserved.