Comments on: Give Customer Segments Their Own “Order Buttons”

By: Lori Feldman

Lori Feldman — Wed, 24 Mar 2010 07:02:12 +0000

Len, thanks for that! True professionals in any job are inspiring. From a segmentation perspective, the secret’s in getting to know the person.

By: Len Kamerman

Len Kamerman — Tue, 23 Mar 2010 15:14:04 +0000

Lori, what a great article. All too often we’re content to label everybody “customer”, “prospect”, “vendor”, or “personal” and leave it at that.

Great story about the restaurant too – I love innovative, creative thinking.

Thanks!

By: Todd Jordan

Todd Jordan — Thu, 18 Feb 2010 02:40:57 +0000

Smashing good idea! A custom customer specific order button.
You may not believe this but Amazon is getting closer. They have a single click to take you to directly to finishing the sale customized with your passphrase in the button.

Long way from the restaurant but at least it’s a step in the right direction.

By: Patty Cook

Patty Cook — Tue, 16 Feb 2010 12:51:01 +0000

What a fabulous dining experience – I love businesses that make me feel special, and especially enjoy those flexible enough to accommodate my specific needs – without making me feel like a burden! This is the perfect reminder to explore ways I can give my clients and prospects that kind of experience every day.