Mailing List Cleanup Customer Database Clean-Up

Mailing addresses change at a rate of 18% – 33% per year. Keeping up with a highly mobile customer base is a challenge. NCOA finds and updates your consumer and business movers, deaths and out-of-business firms going back up to 4 years by matching your database against the USPS’s mover database. With NCOA, you’ll find more duplicates on your list, decrease your amount of returned mail, save valuable postage dollars and production expense, and get your message into the hands of customers you might otherwise have lost.

Have a great customer list but missing some important data elements? Let us add them for you:
* Updated area codes
* Phone numbers
* Consumer demographics (age, income, home value, presence of children, etc.)
* Business “firmographics” (SIC, employee size, annual sales, etc.)
* Email addresses
* Fax numbers
* Credit Coding

Duplicates in your database waste marketing dollars. They demoralize sales reps by creating extra work and they confuse customers when you send out multiple communications to the same people. Worse, both your staff and your customers start thinking your company is “asleep at the wheel.” Aviva identifies and flags your duplicates or combines them into single contact records. We can process 1 file or multiple files simultaneously. By combining this service with NCOA, you’ll discover even more duplicates than you knew you had because you may have entries at the old and new address.