Targeted Leads and Mailing Lists to Increase Sales

Click here for a mailing list counts and pricing Do you know what affects direct mail response the most? The mailing list. There are more than 75,000 mailing lists and email lists on the market. Aviva helps you find the ones that best fit your marketing plan. Then we add our expertise to evaluate each list’s previous performance, demographics (age, income, marital status, or type of business , etc.), psychographics (lifestyle patterns, purchase history, financial status, etc.) and geographic availability. Only then do we offer you an informed list recommendation.

Types of Lists Available

Student Lists

If you want to fill classrooms for summer sessions, you can get college students by year, major and gender at their home or school address. Or select high school seniors and juniors. We have lists of young adults without degrees, too. If you need students for continuing ed, we also have lists of business executives, up-and-coming management trainees (since they’re firing all the old-timers), career-changers and moms on re-entry. Ask about our NAASS discount if you’re a member.

Consumer Lists

There are over 90 million households in the US. Our consumer database contains double-verified information on each person in the household. Lists can be targeted by a combination of demographics, including age, income, presence of children, home vs. apartment, home value, length of residence, median education level, gender, marital status, and geography.

Resident/Occupant Lists

These lists are compilations of all addresses (without names) in a given geographic area. No personal demographics are available on resident lists. They are used in mass saturation mailings when coverage of a specific target area is more important than personalized selectivity . These lists are attractive because they cost less than “name lists” and can be presorted to the “carrier-route walk-sequence level” to qualify for the cheapest postage rate.

Business Lists

There are 12 million companies in our business database, which is compiled from reliable sources including yellow pages and business white pages, annual reports, government data, trade directories and much more. Each business is telemarketed at least once per year to verify the company’s demographics and ensure accuracy. Business demographics include:

• SIC Codes- Standard Industrial Classification, the government’s coding system which identifies types of business categories. The codes can be used to choose broad industry categories, such as manufacturing or retail or to select very specific industries, such as paper manufacturing or jewelry stores.
• Annual sales volume
• Employment size
• Top Decision Maker Name
• Phone Number
• Fax Number
• Number of Years in Business

Response Lists (Other People’s Customer Lists)

The above lists account for less than 1% of the 25,000 lists available. Everything else is considered a specialty or “response.” That’s because these are lists of people who have responded to previous offers by mail. Response lists are typically made up of people who like to buy by mail or who have inquired about products via mail, such as magazine subscribers, club members, mail order catalog buyers and lifestyle survey respondents. Although frequently more expensive, response lists are highly targeted and have proven their in creating mailing responses and orders.

Pricing

Each list is custom ordered to your specifications, but most lists have a minimum order price. Please use our inquiry form to get specific pricing for your project, but here is estimated minimum order pricing: Business and Consumer Lists – $295.00 Response Lists – $500.00+ (List pricing varies depending on requested specifications)

Our 95% Guarantee

Aviva strives for 100% accuracy at all times, however, no list is perfect. All of our lists are backed by a 95% deliverability guarantee to ensure accuracy. A written guarantee is provided with all mailing list orders. This is one of the highest guarantees in the list industry.

List Updating

Most mailing lists are updated on a bi-weekly basis. Additionally, lists are certified through the USPS’s National Change of Address (NCOA) database on a quarterly basis and duplicate names are removed. Additionally, the list is passed against the USPS’s national address file to add the zip+4 and carrier-route coding to each address. This verifies that the addresses are deliverable. It also increases your mailing’s chances for postal discounts. If information on an individual or company cannot be confirmed, the address is not added to the database until it can be verified by at least two sources. As a result, Action Lists has the cleanest mailing lists available for maximum deliverability and accuracy.

Build Your Own Database

Or Clean Up An Existing One! It’s five times easier to sell an existing customer than to find a new one! Aviva’s Data Entry and List Clean-Up Services will help you uncover your hidden sales potential by preparing your list for profitable customer mailings. These services include:

• Computerize your mailing list via quick data entry (from your business card collection, sales receipts or membership rosters)
• Code list sources and add unique identification number
• Standardize all addresses
• Add carrier route and zip+4 codes
• Eliminate duplicates
• Identify “bad addresses”
• Print out a zip code penetration report
• NCOA (Goes back three years to find customers who have moved before you send out your mail)
• ACS (Finds customers who may have moved when you send out your mailing)
• Mapping (Plots your database visually either geographically or by demographics)
• Overlay data (To improve your ability to target important customer clusters or add missing information, such as phone numbers or SIC codes)
• Reverse append mailing addresses to credit card receipts
• Save your database to a virtually indestructible CD-ROM

MAILING LIST COUNT REQUEST

…And calculate your cost per lead with our ROI Calculator

Specialty List Sources:

Target business professionals in: Medical and Life Science; Association Members and Association Executives; Information Technology (IT) users; Small Office/Home Office (SOHO); Business Professionals and Mid-Level Professionals in the USA, Canada