Marketing Automation ROI - The Database Diva

Marketing Automation ROI

Marketing automation ROI comes from its compounding effect over time. This contact responded after 3 years of receiving our drip marketing messages.

Marketing automation ROI comes from its compounding effect over time. This contact responded after 3 years of receiving our drip marketing messages.

Marketing automation requires an ongoing investment of time and resources to reach the “promised ROI” everyone talks about: a 10X increase in lead generation and sales conversion. It’s really a compounding process that’s half art and half science. The real world customer feedback and sales results give you the data you need for course correcting your strategy. And that takes time and testing.

The Database Diva helps you integrate your website and your customer database with your marketing messages so all 3 become an integrated, powerful marketing asset that generates more…

  • High-value leads
  • Easier relationship building and follow up
  • Faster sales conversion ROI

We do this by helping you tackle the 8 most fundamental, yet urgent, marketing challenges:

  • No customer database
  • Lack of clarity about who your prospects are
  • Too much competition
  • Websites that don’t generate enough web traffic
  • Websites that won’t generate leads or sales
  • Too many leads but few that convert to sales
  • No time and no marketing talent to compete online effectively
  • Optimizing a limited marketing budget for maximum ROI

You may engage us to teach you what to do or hire us to execute your lead generating marketing automation ROI plan for you. Either way, you’ll be leveraging our marketing automation experience from working with thousands of client companies.

Why Do You Need Help Mastering Marketing Automation ROI?

Great questsion, and here’s why. Here’s a brief list of the kinds of things you must master in order to see an ROI:

Strategy

  • Sales Automation strategy
  • Lead management strategy
  • Marketing Automation strategy
  • Lead nurturing campaign strategy

Execution

  • List import or database conversion
  • Database customization
  • Setting up CRM rules
  • Web form creation
  • Lead scoring rules set up
  • CRM deal flow rules
  • Database segmentation / tagging
  • Content creation and/or curation (emails, drip marketing, blog posts, web pages, calls to action, etc.)
  • Responsive email templates
  • Landing page calls to action
  • Lead management
  • List management
  • Weekly and monthly campaign results reporting
  • Campaign execution
  • Mastery of marketing technology

That’s a huge learning curve. The longer your learning curve, the more you defer your ROI.  With guidance from our experienced marketers, you’ll be launching highly responsive campaigns within 2 weeks.

Schedule a free 10-Minute Brainstorm to talk about how to get started

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