Swiftpage Drip Marketing Webinar – 2 Next Steps

May 6, 2009

 
New customers represent risk and opportunity. Risk because they immediately go into “buyers remorse.” Opportunity because they could become long term evangelists for your business. This drip marketing sequence shows you how to maximize your opportunity. Feel free to download with my compliments and edit to suit your business.

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6 Ways My Business Has Benefited from Social Networking

May 5, 2009

I’m asked a lot more now by clients and meeting planners to speak on how social media fits into customer experience marketing
(NOTE: new buzzword alert!) In other words, now that customers are in control of the buying process instead of us, the sellers, what can we do to give them a better “user experience” [...]

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How Complaining on Twitter Is Better than Xanax

May 4, 2009

It was one of those miracles that you thought could never happen to you. These things only happen to other people.
Like the motorist who stopped to help change a tire on a limo. Only to find out the limo belonged to Donald Trump who, in gratitude, paid off the guy’s mortgage. But, I swear, my [...]

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Marketing with Your Database

May 1, 2009
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Kansas City ACT! User Group

May 1, 2009

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ACT User Group – St. Louis

April 30, 2009
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Does Social Media Influence Technology Purchases?

April 29, 2009

On Mac McIntosh’s “Sales Lead Insights” Blog, Mac says he’s been searching for quantitative evidence of social media’s impact on B2B leads and sales results.
Aren’t we all?
Is all that time people spend on social media Twittering, linking, commenting and posting status updates leading directly to BTB (business to business) sales or not? And if not, [...]

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How to Import an Excel spreadsheet

April 28, 2009

I’m trying to import a Excel database. I saved it as a TXT file, but when I go to import it, I can’t find it.
You probably aren’t selecting the correct “file type.” The ACT! import defaults to importing an ACT! database (.PAD file). Change the file type in up to 2 places:
1. On the first [...]

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How can I dial out of ACT! using my Skype account?

April 28, 2009

Since Skype places calls through the Internet, you can set up a new phone number field called “Skype Number” in ACT! with the field property type set to “URL.” When data entering the phone number in the contact’s record, type callto://+ then the country code, then the phone number.
For example, our phone number is +13144854350, [...]

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ACT! by Sage 2009 for Financial Professionals

April 24, 2009

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ACT! by Sage 2009 Premium

April 24, 2009

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ACT! by Sage 2009

April 24, 2009

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Buy ACT! Now

April 21, 2009
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ACT Consulting

April 20, 2009

Need help customizing your ACT layout, adding new fields, setting up a sync with your pda, importing your contacts from outlook?

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ACT Add-On’s

April 20, 2009

These are the ACT Add-On’s that we like
E-marketing
Topline
Contact Capture

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Lessons from My Grandmother

April 19, 2009

Sometimes looking in the rear-view mirror of life gives you insight you hadn’t seen before. I was doing a little Spring cleaning this weekend and came across a tribute I wrote 9 years ago to my grandmother. It was published in the Direct Marketing Assn newsletter as I was getting ready to start my term [...]

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The Database Diva Philosophy

April 19, 2009

“Lori has a knack for finding solutions for communicating with new potential customers. She is a good listener and a source of solutions.” – Gary Zide, HBA
“The Database Diva is a marketing idea machine. Lori’s enthusiasm for helping us effectively market our business is contagious and has made s a significant difference in how we [...]

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Lori Feldman, Drip Marketing Expert Speaker

April 19, 2009

Lori Feldman is known as “The Database Diva.” She has practiced drip marketing since 1981 and has helped thousands of business leaders and sales professionals make more money with their customer database. As proof that drip marketing works, Lori hasn’t made a cold call in nearly 20 years! She is a national speaker on mailing lists, drip marketing and CRM. She is a past-president of the Direct Marketing Association of St. Louis who awarded her its top prize: The “Direct Marketer of the Year” Award. The company’s online e-letter, which she edits, has twice been the recipient of the APEX Award for Excellence in Newsletter Writing. She is a certified ACT! Software Consultant and a Swiftpage Platinum Certified Drip Marketing Consulant. She holds a Bachelor of Journalism degree from the University of Missouri/Columbia.

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How To Fix 25 Daily Workplace Stressors

April 15, 2009

Everyone I know is over-stressed. Those who are looking for jobs are stressed about eating and paying mortgages. Everyone who’s still working is doing at least 3 jobs. Even though they’re thankful to still have jobs, they’re finding it nearly impossible to do them well because they’re juggling too many hot potato projects left behind [...]

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Cheap and Easy Sales Prospecting with Your ACT Database

April 14, 2009

As you know from my regularly scheduled appearances on my soapbox, I believe the ONLY #1-sure-thing, guaranteed-successful ROI is marketing to your existing customers. No one does it enough, and then they whine when a good account goes to the dark side and buys from a competitor.
But I’m sales prospecting these days, and following a [...]

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