Database Marketing Telephone Coaching

When many of my clients called me for the first time, they were frustrated, confused and often upset that their sales and marketing efforts just didn’t perform properly. Either it was too hard to sustain a consistent marketing effort, they weren’t sure what to do, or what they were doing wasn’t giving them the ROI for their time and money invested.

After my initial (free 20-minute) consultation, I often found they just needed a few fundamental tweaks to their database infrastructure (either technological or strategic) to feel lighter, happier and empowered.

Starting a database-marketing coaching relationship at this point extends this foundational “course corrector.” You will discover, as my other clients did, that you are positioned to execute massive positive change and achieve the success you want.

Details

My database marketing coaching is not “cookie cutter.” It is personalized to your objectives. I deliver it as follows:

  • Each session lasts 45 minutes
  • I access your desktop remotely, if needed, to watch you execute my instructions exactly as I recommend
  • Post-call emails for additional support are encouraged and are included in my fee
  • I require you to fax, email or Jott your discussion topics to me prior to the call, so I have time to prepare my thoughts and find resources that will assist you in between sessions
  • Your sessions will be recorded and emailed to you in MP3 format so you can focus on the content of our discussions without being distracted by notetaking, knowing you can revisit key points later

Here are some of the typical topics I provide coaching on:

  • Email Marketing: Help you set up, design templates and write copy for a company e-newsletter; design promotional emails, fundraising emails, customer care emails, customer service emails, tip-of-the-week emails, electronic (online) surveys to customers and prospects; improve email deliverability and response, and determine which metrics to track
  • Database Segmentation: Implement The Database Diva’s 60-30-10 direct marketing success formula, how to code customer and prospect records to maximize profits and cross-selling opportunities, RFM (Recency-Frequency-Monetary) strategy, 80/20 principle
  • Direct Marketing: Campaign design for DM postcards, personalized letters, fax blasts
  • Telemarketing: Select lists and write scripts for “Catch and Release” prospecting, customer phone blitzes
  • Drip Marketing: Set up an automated drip-marketing follow-up system to leverage your customer / prospect leads database
  • Marketing Workflow: Choreograph who in the organization does (should be doing) what. Or if you are a solo-preneur: what marketing tactics should you be doing and what should you outsource or hire a virtual assistant to do?
  • Database Management: Enrich your database with data appends (like email addresses and demographics), eliminate duplicates, merge/purge multiple lists, convert old databases to new ones, map sales territories
  • Mailing Lists: Identify new prospecting list sources, negotiate list pricing, market research who’s used these lists before to assess viability of success when used in your business

Options:

  • Weekly Coaching (4 coaching calls per month; 1 each week): Most popular. If you are ready to “get it done,” weekly coaching is the way to go.
    1-Month Package: $725
    Purchase a 2-month package, save 10% - $1,305
    Purchase a 3-month package, save 15% - $1,848
  • Bi-Monthly Coaching (2 coaching calls per month; 1 every other week): Great for busy execs who need help, but also need more time to complete action items between calls
    1-Month Package: $420
    Purchase a 2-month package, save 10% - $756
    Purchase a 3-month package, save 15% - $1,071
  • 1 Phone Check-Up: Perfect for the business owner or sales exec who wants to solve a specific problem or needs to bounce database marketing ideas off an expert. I’ll help you focus on what your true goal is and help you get back on track.
    1 Session: $199

Terms and Guarantee

Payment is due in full for the first month (or check-up) prior to the first session and on the first of each subsequent month. At the conclusion of the first session, if you are not getting the value you expect, you may request a full refund and terminate future coaching with no hard feelings. Your payment will be refunded promptly and courteously.

How To Contact Me

NOTICE: Because of my intensive project schedule, I am selective about taking on new marketing projects for clients. Unsolicited phone calls and emails from non-customers requesting business or marketing advice unfortunately cannot be returned.

To schedule your initial consultation or to book coaching sessions, please contact Golda Cohen, my Marketing Manager at 314-484-4350 x 208


Lori Feldman
“The Database Diva”

P.S. For 2 days of immersion in database-marketing principles, take our advanced database marketing course, “Follow-Up System Blueprint Workshop” or stick your toe in the water with one of our best-selling database marketing audio programs