| ROI Calculator | |||||||||
| Assumptions: | Results: | ||||||||
| How many contacts does your campaign include? | # Responders: | Cost / Response: | |||||||
| What are the total program costs? | $ |
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# Buyers: | Cost / Buyer: | |||||
| What percent response rate do you expect? | % | Total Revenue: | Cost / Piece: | ||||||
| What percent of responders do you expect to buy? | % | Gross Revenue | |||||||
| What is your average order? | $ |
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Gross Profit | ||||||
| What is your average gross margin per order? | $ |
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ROI: | ||||||