Posts tagged as:

Email Marketing

MarketSTL, a St. Louis SEO Conference, Opens April 1

January 11, 2010

This month “google,” the verb, (not Google, the company) was chosen as Word of the Decade by the American Dialect Society. Not surprising when you consider that more than 90% of all buyers start the process by “googling” their object of desire–even if they use Yahoo or Bing to search for it.
One of the final [...]

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Ditch Me-Me-Itis with Business Email Marketing

October 21, 2009

Give a man a hammer, and everything looks like a nail. Email marketing campaign software often has the same effect on novice email marketers. They forget how much they hate advertising mail when they start sending it out themselves. Business email marketing can be a force for good or it can be a force for evil. You [...]

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Attention ACT! 6.0 Lovers

August 12, 2009

Are you an ACT! 6.0 die-hard fanatic who cries, “You’ll have to pull ACT! 6.0 from my cold, dead hands!”?
We feel your pain. We loved that version, too. It was “solid.” It was snappy when you went from screen to screen (ahh, the good old days of DBF files…before SQL turned everything into a website [...]

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How To Profit from Email Opt-Outs and Bounces

July 31, 2009

There’s gold in them thar rejected email addresses, and most businesses don’t mine for it.
List clean up is never fun, so it gets deferred to the bottom of the to-do list. But cleaning up your email list after each marketing email gives you additional insight into your customers and the kinds of information you should [...]

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BCC: and TO: Email Is Not Free; It’s Spam

March 19, 2009

Hard to believe, but I was actually asked this question today by a business owner who still thinks he can use Yahoo Mail for email marketing. If you, too, don’t think there’s anything wrong with that, then please read this post.
Q: We are looking for bulk email software to send one email to 1,000 contacts, [...]

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How To Get New Business with a Mailing List

November 20, 2008

In my last post I talked about how to buy a mailing list. Now let’s discuss how to get new business with a mailing list.
A “one-off” promotion leaves money on the table. It used to take a minimum of 3 “touches” to get someone’s attention. The strategy used most was “call-mail-call” or “mail-call-mail.” (That [...]

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