Thanks for Your 615-Name Customer Email List. Love, Your Competitor

by Lori Feldman on February 15, 2010

Mass Email
Email Marketing Best Practices Don’t: Don’t send your entire Outlook address book

Redundant Wake Up Call: It’s the 21st Century. Get an email service provider (ESP) to do email marketing.

Exhibit A: I made Golda forward this email message to me because we couldn’t believe there are still “marketers” who think this kind of mass email is…
  • Appreciated by all 615 people on their distribution list
  • An effective way to personalize an email marketing campaign message (ie., sales pitch)
  • CAN-SPAM compliant

(Outlook email message shrunk to readability oblivion to protect the guilty.)

{ 1 comment… read it below or add one }

Buy email List February 16, 2010 at 12:20 am

Always quality email list play major role in email marketing campaign. We always expect good clicks and leads from email marketing. But how good is our email list. Are we updating our email list regularly?

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