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No, you can’t lump it all together and call it “email marketing.” There is a significant difference between:
- Email blasts
- Email Newsletters
- Drip Marketing (aka “Marketing Automation”)
These 3 strategies make up the corners of The Treasure Triangle, and all 3 unique strategies are important to your success.
The goal of email marketing is to increase engagement with your database list and get them to respond and share your content. To do this, you must present the right message to the right person at exactly the right time.
Increasing open and click-thru rates (CTRs) is very do-able when you understand when and how to optimize each one of the Treasure Triangle strategies.
Watch this short, 2-minute video for some quick tips.