7 Reasons Why ACT! Software Beats Your Industry Software for Customer Management and Marketing

1. Slow Updates. There’s typically not enough users within a single industry to support the timely release of new version features and for the software to keep up with the lightening speed of other technology upgrades (like Microsoft’s). ACT! Software has more than 4 million users worldwide. Do the math: The economics are in favor of spreading development costs over a larger user base. Don’t get stuck with an anvil.

2. Minimal Support. It’s hard to provide full-time, dependable support when you have a small user base. Next time you’re frustrated that it takes so long for a technician to call you back (or if his answer is, “Sorry, can’t do that”), keep in mind that he’s probably busy helping your competitor. ACT!, on the other hand, has so many users, it’s spawned a entire industry of ACT! experts, so you can get help instantly. And most experts are right in your same area code!

3. Expensive. What comes with the system and what requires an add-on module? If you pay by the month, per user, you’ll never be done paying for software. You’ll even pay a premium price when you don’t need premium service. (Someone has to pay for the “industry knowledge.”) ACT! Software also has a “software as service” option. But you pay only once for the software and then you own it until you decide to upgrade. And pay for support only when you need it. Data management, schedule management, remote-user synchronization and sales and marketing are all integrated features. No add-ons required.

4. Difficult to Use. They have to keep the mystique! If it’s too easy to use, how will they ever charge their premium prices? Keep expecting you to pay for their (often last-century) programming code? How long does it take to train a new person? With ACT! Software, users “get it” after a single training session.

5. No Marketing Integration. Can you do marketing direct to Outlook or Word? How about mass mail-merge letters (with personalized envelopes or labels) and email marketing with no exporting or fancy programming code? Enough said.

6. Limited Reporting. Most industry software was originally written for accounting or inventory. Customer management, if any, is an afterthought. If you want back-office reports, no problem. But if you want to track marketing trends, forecast sales, report on behaviors, track advertising results, you’ll want ACT!

7. Expensive To Customize. See #2. The benefit to the developer is that “all my customers have the same industry issues.” The reality is, your business is unique. How much will you pay a consultant to tweak your industry software…is it even possible to do what you want? In ACT! Software, anything can be customized, typically by you. But if you have to hire a consultant, it won’t cost you a mortgage payment.

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