Posts by Lori Feldman

Good News Case Study

Good News Case Study

I just got some great news, and I wanted to share it with you…We just made one of our brand...

Using Hatchbuck Lead Scoring to Rank a Prospect’s Buyer Readiness

Using Hatchbuck Lead Scoring to Rank a Prospect’s Buyer Readiness

Do you know your prospect’s magic marketing number? That’s the score that shows when a contact in your database has...

A Perfect Case for Drip Marketing

A Perfect Case for Drip Marketing

The Database Diva took my ideas and created content I never would've come up with myself. They helped me launch the drip and answered all my questions.

Could Your Business Be the Next YouTube Video Star?

Could Your Business Be the Next YouTube Video Star?

Feeling pressured by the new Google changes to create mountains of content to stay at the top of the search...

Does Drip Marketing Work?

Does Drip Marketing Work?

My entertainment of the day today was a call from a prospective customer who told me his business has been...

Lead Generation with Hyper-Targeted Email Lists

Lead Generation with Hyper-Targeted Email Lists

During the 90s I ran the Midwest’s largest mailing list brokerage company (outside of Chicago). We sold more than 6...

10 Tips for Getting Your Money’s Worth on Fiverr.com

10 Tips for Getting Your Money’s Worth on Fiverr.com

The internet is amazing. Yes, you can easily get sucked into the dark side of Kardashian PR ploys and cute kittens,...

How Social Media Can Elevate Your Marketing Automation

How Social Media Can Elevate Your Marketing Automation

Over the past two or three years, full-power marketing automation has finally become available to businesses of all sizes. Source:...

Attention Printers, Lettershops, Ad Agencies: Here’s How To Stick Your Toe into Inbound Marketing

Attention Printers, Lettershops, Ad Agencies: Here’s How To Stick Your Toe into Inbound Marketing

I get rants, fairly often, from traditional marketers who finally hear the clock ticking on their old business models and...

Free Website Lead Training

Free Website Lead Training

On Monday, November 17, I’m holding a new online training class called, “Why Your Website Won’t Cough up More Leads.”...

How To Become a Swiftpage Email Super Hero in 3 Months or Less

How To Become a Swiftpage Email Super Hero in 3 Months or Less

When I started our advanced SwiftpageConnect training series over 3 years ago, I wanted to share the Swiftpage email and...

Follow Up on Email Opt-Outs Using Gmail Canned Responses

Follow Up on Email Opt-Outs Using Gmail Canned Responses

If you’re like me, you take email opt-outs personally. My go-to reaction is, “what do you mean you don’t want...

Suffering from Permission-Email CASL Anxiety? Your Prospecting May Be DOA Already

Suffering from Permission-Email CASL Anxiety? Your Prospecting May Be DOA Already

Sometimes I get questions that beg for a blog post response because so many people want the same answer. This one,...

Top 4 in our Sales Marketing Stack

Top 4 in our Sales Marketing Stack

There’s the sales and marketing stack we use in our company. Then there’s the stack we use for client work....

How “Little Data” Competes with “Big Data” in CRMs

How “Little Data” Competes with “Big Data” in CRMs

In big companies, big data is all over the place: multiple product channels, multiple websites, various transactional systems. It’s very...

Marketing Automation Is a Business Systematizer

Marketing Automation Is a Business Systematizer

This is my favorite coffee shop in St. Louis. I drive there several times a week for my mocha latte...

Why We *Suddenly* Changed our Business Model

Why We *Suddenly* Changed our Business Model

A little over 2 months ago, The Database Diva partnered with Ken Quigley of Keystroke Quality Computing, to take over our:...

Was your daughter killed in a car crash? Database marketers want to know

Was your daughter killed in a car crash? Database marketers want to know

You never know when you might be able to profit from someone else’s tragedy, after all.   Lori Feldman‘s insight:...

What a Messy Desk Says About You

What a Messy Desk Says About You

It can be a good idea to clean up your desk. But not if you’re looking to be creative. (See...

What’s the Best Way To Build My Customer List?

What’s the Best Way To Build My Customer List?

I wondered how long it would take after the new year started to be asked the question I get asked...

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