I just got some great news, and I wanted to share it with you…We just made one of our brand new drip marketing clients lots of money! 🙂 Here are the deets (details): Our client is a family-owned manufacturing distributorship in the commercial flooring business that’s been in business more than 30 years Their average order is $20,000 Their database has...
Read MoreDo you know your prospect’s magic marketing number? That’s the score that shows when a contact in your database has crossed the threshold of “leave me alone” to “I’m ready to buy now.” Our number is “50.” Two years ago, my staff and I entered our contacts and sales notes manually into our CRM. We tracked our...
Read MoreCSA Software Solutions provides fund accounting and utility billing software to small cities and utility companies. Gay Shelton is “the sales and marketing department” and does all the prospecting, too. Here’s Gay’s drip marketing success story… “The selling cycle is very slow for our market, averaging about 2 years. I realized I...
Read MoreFeeling pressured by the new Google changes to create mountains of content to stay at the top of the search engines? Relax. Clickable, sharable, actionable content is “in you.” Here are 4 examples. Bethany Mota was a tween in 2009 when she started her YouTube channel to share her haul videos. Today she’s a business phenom with more than 9 million...
Read MoreMy entertainment of the day today was a call from a prospective customer who told me his business has been down for several years, and he was ready to try something new to get more sales. He asked if drip marketing really works. I said, how did you find me?” He answered–without any sense of awareness or irony– “I’ve been on your list...
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