The Database Diva Marketing Blog

Free Website Lead Training

Free Website Lead Training

On Monday, November 17, I’m holding a new online training class called, “Why Your Website Won’t Cough up More Leads.”...

How To Become a Swiftpage Email Super Hero in 3 Months or Less

How To Become a Swiftpage Email Super Hero in 3 Months or Less

When I started our advanced SwiftpageConnect training series over 3 years ago, I wanted to share the Swiftpage email and...

Follow Up on Email Opt-Outs Using Gmail Canned Responses

Follow Up on Email Opt-Outs Using Gmail Canned Responses

If you’re like me, you take email opt-outs personally. My go-to reaction is, “what do you mean you don’t want...

Suffering from Permission-Email CASL Anxiety? Your Prospecting May Be DOA Already

Suffering from Permission-Email CASL Anxiety? Your Prospecting May Be DOA Already

Sometimes I get questions that beg for a blog post response because so many people want the same answer. This one,...

How “Little Data” Competes with “Big Data” in CRMs

How “Little Data” Competes with “Big Data” in CRMs

In big companies, big data is all over the place: multiple product channels, multiple websites, various transactional systems. It’s very...

Marketing Automation Is a Business Systematizer

Marketing Automation Is a Business Systematizer

This is my favorite coffee shop in St. Louis. I drive there several times a week for my mocha latte...

Why We *Suddenly* Changed our Business Model

Why We *Suddenly* Changed our Business Model

A little over 2 months ago, The Database Diva partnered with Ken Quigley of Keystroke Quality Computing, to take over our:...

Was your daughter killed in a car crash? Database marketers want to know

Was your daughter killed in a car crash? Database marketers want to know

You never know when you might be able to profit from someone else’s tragedy, after all.   Lori Feldman‘s insight:...

What a Messy Desk Says About You

What a Messy Desk Says About You

It can be a good idea to clean up your desk. But not if you’re looking to be creative. (See...

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