Drip Marketing

Good News Case Study

Good News Case Study

I just got some great news, and I wanted to share it with you…We just made one of our brand...

A Perfect Case for Drip Marketing

A Perfect Case for Drip Marketing

The Database Diva took my ideas and created content I never would've come up with myself. They helped me launch the drip and answered all my questions.

Could Your Business Be the Next YouTube Video Star?

Could Your Business Be the Next YouTube Video Star?

Feeling pressured by the new Google changes to create mountains of content to stay at the top of the search...

Does Drip Marketing Work?

Does Drip Marketing Work?

My entertainment of the day today was a call from a prospective customer who told me his business has been...

Lead Generation with Hyper-Targeted Email Lists

Lead Generation with Hyper-Targeted Email Lists

During the 90s I ran the Midwest’s largest mailing list brokerage company (outside of Chicago). We sold more than 6...

Attention Printers, Lettershops, Ad Agencies: Here’s How To Stick Your Toe into Inbound Marketing

Attention Printers, Lettershops, Ad Agencies: Here’s How To Stick Your Toe into Inbound Marketing

I get rants, fairly often, from traditional marketers who finally hear the clock ticking on their old business models and...

How To Become a Swiftpage Email Super Hero in 3 Months or Less

How To Become a Swiftpage Email Super Hero in 3 Months or Less

When I started our advanced SwiftpageConnect training series over 3 years ago, I wanted to share the Swiftpage email and...

Follow Up on Email Opt-Outs Using Gmail Canned Responses

Follow Up on Email Opt-Outs Using Gmail Canned Responses

If you’re like me, you take email opt-outs personally. My go-to reaction is, “what do you mean you don’t want...

Suffering from Permission-Email CASL Anxiety? Your Prospecting May Be DOA Already

Suffering from Permission-Email CASL Anxiety? Your Prospecting May Be DOA Already

Sometimes I get questions that beg for a blog post response because so many people want the same answer. This one,...

How “Little Data” Competes with “Big Data” in CRMs

How “Little Data” Competes with “Big Data” in CRMs

In big companies, big data is all over the place: multiple product channels, multiple websites, various transactional systems. It’s very...

Marketing Automation Is a Business Systematizer

Marketing Automation Is a Business Systematizer

This is my favorite coffee shop in St. Louis. I drive there several times a week for my mocha latte...

Why We *Suddenly* Changed our Business Model

Why We *Suddenly* Changed our Business Model

A little over 2 months ago, The Database Diva partnered with Ken Quigley of Keystroke Quality Computing, to take over our:...

What a Messy Desk Says About You

What a Messy Desk Says About You

It can be a good idea to clean up your desk. But not if you’re looking to be creative. (See...

New CEO getting a read on Nutrisystem

New CEO getting a read on Nutrisystem

For its new chief executive, the board of the weight-loss company Nutrisystem Inc. picked a veteran of the publishing industry....

Shortcuts To Marketing Success in 2014

Shortcuts To Marketing Success in 2014

You know the old story about prisoners yelling out jokes by number because everyone has been in the stir for...

Top 10 Database Resolutions for 2014

Top 10 Database Resolutions for 2014

Looking for a few good resolutions that have nothing to do with diet, exercise, or love? One or more of...

Get More Web Leads by Adding More Web Forms

Get More Web Leads by Adding More Web Forms

Growing a list of eager buyers is top priority for most website marketers. To do that you need lots of...

How and Why To Use a Google Author Profile Picture

How and Why To Use a Google Author Profile Picture

Forget most of what you thought you knew about getting ranked in the search engines. The *new* Google-sanctioned approach is...

5 Things That Will Doom Your Drip Marketing

5 Things That Will Doom Your Drip Marketing

Drip marketing can be a catalyst or a bridge to the next step in your sales process. Or it can...

Drip Marketing Campaign Generates $25,000 Order in 3 Days

Drip Marketing Campaign Generates $25,000 Order in 3 Days

Last week we got great news from our client, Chris Miller of Artisan Precast, a manufacturer of precast concrete for...

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