Drip Marketing, Marketing Automation, ActiveCampaign, Zoho

ACT! e-Marketing Copywriting Tips

How To Become a Swiftpage Email Super Hero in 3 Months or Less

By in ACT! e-Marketing Copywriting Tips, Email Marketing | 0 comments

When I started our advanced SwiftpageConnect training series over 3 years ago, I wanted to share the Swiftpage email and drip marketing strategies that helped my company go from local to international stardom (!) as one of the top Swiftpage resellers worldwide. I knew if we could do it for The Database Diva, operating in a highly competitive marketing space, we...

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Shortcuts To Marketing Success in 2014

By in ACT! e-Marketing Copywriting Tips, Drip Marketing Copywriting Services | 1 comment

You know the old story about prisoners yelling out jokes by number because everyone has been in the stir for so long that they know them all by heart? For example, someone yells out “47,” and it gets a huge laugh. “I love that one!” another prisoner yells out. Well, here are the only 10 shortcuts you need to plan an awesome marketing outcome...

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Big 3 Delusions of Drip Marketing Letters – Part 4

By in ACT! e-Marketing Copywriting Tips, Drip Marketing, Email Marketing, Money Making Tips with Your ACT! Database, Swiftpage Drip Marketing Automation Software | 1 comment

It’s Part 4 of the 5-Part series on building lead-generation web forms on your website. Let’s get real. Today’s lesson is The Big 3 Delusions of Drip Marketing Campaigns–the next step in following up with sales leads. Here are the top 3 “no-no’s”: 1. Customers/subscribers/prospects/readers are dying to hear from you. No....

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Web Forms Part 2: “Gimme Stuff, But I’m Not Your Sales Lead”

By in ACT! e-Marketing Copywriting Tips, Drip Marketing, Money Making Tips with Your ACT! Database | 0 comments

Today’s post is Part 2 of 5 articles on how to generate more sales leads with website forms. But first let’s talk about sales lead form abandonment when you feel “entitled” to your visitors’ personal information. Everyone knows that info on the internet wants to be free, right? I mean, you know that when you go searching for something,...

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Copywriter Herzbrun: Mad Ave Glamour

By in ACT! e-Marketing Copywriting Tips, Money Making Tips with Your ACT! Database | 3 comments

A lot of foot soldiers contributed to the groundbreaking advertising created during the Mad Men era of the late 1950s and 1960s. David Herzbrun was one of them. In his 40+ year career as a copywriter he toiled for Doyle Dane Bernbach, J. Walter Thompson and Ogilvy, among others. Although creative directors and copywriters might argue the analogy, a copywriter was...

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