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ACT! e-Marketing Copywriting Tips

Personalize Your Follow-Up Letters – Part 3

By in ACT! e-Marketing Copywriting Tips, Drip Marketing, Email Marketing, Money Making Tips with Your ACT! Database | 0 comments

This is  Part 3 of my 5-article series on how to build lead-generating web forms. In this article I want to discuss the importance of relevant follow up. Have you ever submitted a web form and gotten a canned reply that had absolutely nothing to do with what you thought you signed up for? That’s laziness, IMHO. (I guess it could also be incompetent technology....

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Ogilvy: “Direct Response Is my First Love. Later it Became my Secret Weapon”

By in ACT! e-Marketing Copywriting Tips, Money Making Tips with Your ACT! Database | 6 comments

I love the TV series Mad Men. I’ve always been a fan and a student of the post-WWII, baby-boomer advertising industry which started on Madison Avenue and invented consumerism worldwide. While the show’s writers spin award-winning weekly dramatic tales, the “advertising accounts” strategized about in Don Draper’s office and during...

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Fear the Creative Process, Then Do It Anyway

By in ACT! e-Marketing Copywriting Tips, Drip Marketing, Email Marketing | 6 comments

Sometimes a diva needs her own personalized silver soldered tiara. That was the mission on my recent vacation to beautiful San Diego where I was fortunate enough to land a spot in Portland artist Sally Jean’s workshop, “Totally Tiara.” I’ve been designing and creating jewelry for the past five or six years as a hobby. In my recurring fantasy,...

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Give Customer Segments Their Own “Order Buttons”

By in ACT! e-Marketing Copywriting Tips, Drip Marketing, Email Marketing, Money Making Tips with Your ACT! Database | 4 comments

List segmentation is like making a bunch of “custom order buttons.” But first this food story. This week I had lunch with life coach and friend Patty Cook at Yia Yia’s, a very nice local restaurant known for its business lunches, great food and exceptional customer service. When our server came to take our order, Patty and I did the typical menu...

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Lessons from My Grandmother

By in ACT! e-Marketing Copywriting Tips | 7 comments

Sometimes looking in the rear-view mirror of life gives you insight you hadn’t seen before. I was doing a little Spring cleaning this weekend and came across a tribute I wrote 9 years ago to my grandmother. It was published in the Direct Marketing Assn newsletter as I was getting ready to start my term as president. I’d like to share it with you because...

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