Drip Marketing, Marketing Automation, ActiveCampaign, Zoho

Money Making Tips with Your ACT! Database

Why We *Suddenly* Changed our Business Model

By on May 19, 2014 in Money Making Tips with Your ACT! Database | 3 comments

A little over 2 months ago, The Database Diva partnered with Ken Quigley of Keystroke Quality Computing, to take over our: ACT Software sales and ACT Technical Support, including our active ACT support contracts The hand off has been a very smooth transition (as many of our clients have reported back!) Todd Viau, our VP of Technology, is even helping Ken during the...

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Is Everybody Following Up with Your Customer But You?

By on Feb 7, 2012 in Email Marketing, Money Making Tips with Your ACT! Database, Swiftpage Drip Marketing Automation Software | 4 comments

Are you of the school that says once you close a sale with a new customer, it’s time to go find another one? Guess what? You’re “Old School,” and you’re leaving easy money on the table. You’re also making your job a lot harder than it needs to be. Let’s say it really is 5 times easier to sell an existing customer than it is...

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Winning Bids in the Hyper-Competitive Sales Quoting Business

By on Dec 20, 2011 in Money Making Tips with Your ACT! Database | 0 comments

In the past few months I’ve looked in every nook and cranny of my business for ways to cut costs, especially the “hidden” costs that you don’t realize are adding up. Like inefficient use of time. Turns out one of our big time sucks is sales quoting. Some of our services are straightforward and easy to quote…maybe take a minute or 2. But...

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Blend 1 Part Email Newsletter with 1 Part Cinco de Mayo

By on May 4, 2011 in Drip Marketing, Email Marketing, Marketing Case Studies, Money Making Tips with Your ACT! Database | 2 comments

Last year on Cinco de Mayo I published my secret recipe for frozen margaritas. This year I decided to go more historical with a great E-Newsletter case study. Every Cinco de Mayo, history buff and Texan Les McGee gets one more holiday to showcase his email marketing creativity. Les sells 100% made-in-the-USA United States and State Flags and flagpoles for Betsy Ross...

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Big 3 Delusions of Drip Marketing Letters – Part 4

By on Sep 27, 2010 in ACT! e-Marketing Copywriting Tips, Drip Marketing, Email Marketing, Money Making Tips with Your ACT! Database, Swiftpage Drip Marketing Automation Software | 1 comment

It’s Part 4 of the 5-Part series on building lead-generation web forms on your website. Let’s get real. Today’s lesson is The Big 3 Delusions of Drip Marketing Campaigns–the next step in following up with sales leads. Here are the top 3 “no-no’s”: 1. Customers/subscribers/prospects/readers are dying to hear from you. No....

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Web Forms Part 2: “Gimme Stuff, But I’m Not Your Sales Lead”

By on Sep 14, 2010 in ACT! e-Marketing Copywriting Tips, Drip Marketing, Money Making Tips with Your ACT! Database | 0 comments

Today’s post is Part 2 of 5 articles on how to generate more sales leads with website forms. But first let’s talk about sales lead form abandonment when you feel “entitled” to your visitors’ personal information. Everyone knows that info on the internet wants to be free, right? I mean, you know that when you go searching for something,...

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