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Money Making Tips with Your ACT! Database

Copywriter Herzbrun: Mad Ave Glamour

By in ACT! e-Marketing Copywriting Tips, Money Making Tips with Your ACT! Database | 3 comments

A lot of foot soldiers contributed to the groundbreaking advertising created during the Mad Men era of the late 1950s and 1960s. David Herzbrun was one of them. In his 40+ year career as a copywriter he toiled for Doyle Dane Bernbach, J. Walter Thompson and Ogilvy, among others. Although creative directors and copywriters might argue the analogy, a copywriter was...

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Personalize Your Follow-Up Letters – Part 3

By in ACT! e-Marketing Copywriting Tips, Drip Marketing, Email Marketing, Money Making Tips with Your ACT! Database | 0 comments

This is  Part 3 of my 5-article series on how to build lead-generating web forms. In this article I want to discuss the importance of relevant follow up. Have you ever submitted a web form and gotten a canned reply that had absolutely nothing to do with what you thought you signed up for? That’s laziness, IMHO. (I guess it could also be incompetent technology....

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Ogilvy: “Direct Response Is my First Love. Later it Became my Secret Weapon”

By in ACT! e-Marketing Copywriting Tips, Money Making Tips with Your ACT! Database | 6 comments

I love the TV series Mad Men. I’ve always been a fan and a student of the post-WWII, baby-boomer advertising industry which started on Madison Avenue and invented consumerism worldwide. While the show’s writers spin award-winning weekly dramatic tales, the “advertising accounts” strategized about in Don Draper’s office and during...

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Reducing List Size Key To Email Marketing

By in Drip Marketing, Email Marketing, Marketing Case Studies, Money Making Tips with Your ACT! Database | 1 comment

Patrick Loo had an unusual marketing challenge: He wanted to shrink his list. Most marketers struggle with the opposite challenge. They want to build their list. The bigger the better. But as a loan originator for 20 years and a former manager of a large mortgage office, Patrick’s database had grown in size to 9,500 contacts. Today he’s one of the top 8 of 50 loan...

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Pass or Fail this CRM Database Pop Quiz

By in Drip Marketing, Money Making Tips with Your ACT! Database, Sage ACT! 2012 Software, Swiftpage Drip Marketing Automation Software | 2 comments

You’re a business owner or a director or marketing. You either get why you must use CRM / marketing database software or you don’t. Let’s find out which. Take this 10-question quiz and give yourself 5 points for each *yes* answer. 1. You have all your contacts, prospects and customers in a single CRM database that syncs to your calendar and contact...

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