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Swiftpage Drip Marketing Automation Software

Is Everybody Following Up with Your Customer But You?

By on Feb 7, 2012 in Email Marketing, Money Making Tips with Your ACT! Database, Swiftpage Drip Marketing Automation Software | 4 comments

Are you of the school that says once you close a sale with a new customer, it’s time to go find another one? Guess what? You’re “Old School,” and you’re leaving easy money on the table. You’re also making your job a lot harder than it needs to be. Let’s say it really is 5 times easier to sell an existing customer than it is...

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The Real Purpose of a B2B Website Is Lead Generation

By on Mar 28, 2011 in Drip Marketing, Swiftpage Drip Marketing Automation Software | 0 comments

Here is a common question I hear from my clients: I know there are companies who do lead qualification for a fee (I personally don’t know any) but I think they’re too expensive for our small business. When we hire our new sales rep, I’d like to find a good person to qualify prospects for me. Do you have any suggestions? This question makes me sigh....

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Big 3 Delusions of Drip Marketing Letters – Part 4

By on Sep 27, 2010 in ACT! e-Marketing Copywriting Tips, Drip Marketing, Email Marketing, Money Making Tips with Your ACT! Database, Swiftpage Drip Marketing Automation Software | 1 comment

It’s Part 4 of the 5-Part series on building lead-generation web forms on your website. Let’s get real. Today’s lesson is The Big 3 Delusions of Drip Marketing Campaigns–the next step in following up with sales leads. Here are the top 3 “no-no’s”: 1. Customers/subscribers/prospects/readers are dying to hear from you. No....

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Pass or Fail this CRM Database Pop Quiz

By on Mar 3, 2010 in Drip Marketing, Money Making Tips with Your ACT! Database, Sage ACT! 2012 Software, Swiftpage Drip Marketing Automation Software | 2 comments

You’re a business owner or a director or marketing. You either get why you must use CRM / marketing database software or you don’t. Let’s find out which. Take this 10-question quiz and give yourself 5 points for each *yes* answer. 1. You have all your contacts, prospects and customers in a single CRM database that syncs to your calendar and contact...

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What’s the Best Way To Connect e-Marketing and Data Gathered in Online Forms – A Rebuttal

By on Aug 29, 2009 in Swiftpage Drip Marketing Automation Software | 0 comments

In a recent “Ask the Expert” column on www.btobonline.com, John Wechsler, president of FormSpring, asks this question: “What is the best way to connect e-mail marketing and data gathered in online forms?,” and then answers it by stating, “Your online form data should go directly to your email service provider (ESP).” No, no, no...

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Lead Scoring for Lightening Sales

By on Jul 19, 2008 in Drip Marketing, Email Marketing, Swiftpage Drip Marketing Automation Software | 0 comments

If you are fortunate to get lots of leads and referrals like we do, you may want to start scoring them in your contact database to work the best leads first. Ranking leads with A, B, C or hot, warm, cold, based on a prospect’s BANT (IBM’s original acronym for Budget, Authority, Need and Timeline), has been around forever. But lead scoring goes deeper and...

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