Email Marketing

By Lori Feldman on Jul 21, 2016 in Drip Marketing, Email Marketing | 0 comments

I just got some great news, and I wanted to share it with you…We just made one of our brand new drip marketing clients lots of money! 🙂 Here are the deets (details): Our client is a family-owned manufacturing distributorship in the commercial flooring business that’s been in business more than 30 years Their average order is $20,000 Their database has...

By Lori Feldman on Apr 29, 2015 in Drip Marketing, Email Marketing | 1 comment

During the 90s I ran the Midwest’s largest mailing list brokerage company (outside of Chicago). We sold more than 6 million names a year to companies who needed sales leads and data for direct mail, market research and telemarketing. You don’t get that big without repeat business. Our mailing lists always outperformed our competition’s, and...

By Lori Feldman on Nov 6, 2014 in ACT! e-Marketing Copywriting Tips, Email Marketing | 0 comments

When I started our advanced SwiftpageConnect training series over 3 years ago, I wanted to share the Swiftpage email and drip marketing strategies that helped my company go from local to international stardom (!) as one of the top Swiftpage resellers worldwide. I knew if we could do it for The Database Diva, operating in a highly competitive marketing space, we...

By Lori Feldman on Nov 3, 2014 in Email Marketing | 0 comments

If you’re like me, you take email opt-outs personally. My go-to reaction is, “what do you mean you don’t want to be on my list anymore to read my amazing, life-altering, revenue-enhancing, database marketing ideas???” My second reaction is, “There must be some mistake.” I work hard to deliver educational and entertaining...

By Lori Feldman on Oct 23, 2014 in Email Marketing | 0 comments

Sometimes I get questions that beg for a blog post response because so many people want the same answer. This one, from a Canadian marketer on my list who asked me how to collect permission-based emails that complied with Canadian Anti-Spam Legislation (CASL) was my inspiration for today’s post. He asked me to give a webinar on “emailing in a time of...

By Lori Feldman on Nov 21, 2013 in Drip Marketing, Drip Marketing Consulting, Drip Marketing Copywriting Services, Email Marketing, Email Marketing Consulting | 0 comments

Looking for a few good resolutions that have nothing to do with diet, exercise, or love? One or more of these will actually make you money! 10.  I’ll learn how to segment my database so I stop blasting everyone on my email list (annoying!) and begin matching the right message to the right customer. 9.  I will publish my e-newsletter at least once a month. I...