Drip Marketing, Marketing Automation, ActiveCampaign, Zoho

Email Marketing

Good News Case Study

By on Jul 21, 2016 in Drip Marketing, Email Marketing | 0 comments

I just got some great news, and I wanted to share it with you…We just made one of our brand new drip marketing clients lots of money! 🙂 Here are the deets (details): Our client is a family-owned manufacturing distributorship in the commercial flooring business that’s been in business more than 30 years Their average order is $20,000 Their database has...

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How To Become a Swiftpage Email Super Hero in 3 Months or Less

By on Nov 6, 2014 in ACT! e-Marketing Copywriting Tips, Email Marketing | 0 comments

When I started our advanced SwiftpageConnect training series over 3 years ago, I wanted to share the Swiftpage email and drip marketing strategies that helped my company go from local to international stardom (!) as one of the top Swiftpage resellers worldwide. I knew if we could do it for The Database Diva, operating in a highly competitive marketing space, we...

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Suffering from Permission-Email CASL Anxiety? Your Prospecting May Be DOA Already

By on Oct 23, 2014 in Email Marketing | 0 comments

Sometimes I get questions that beg for a blog post response because so many people want the same answer. This one, from a Canadian marketer on my list who asked me how to collect permission-based emails that complied with Canadian Anti-Spam Legislation (CASL) was my inspiration for today’s post. He asked me to give a webinar on “emailing in a time of...

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Top 10 Database Resolutions for 2014

By on Nov 21, 2013 in Drip Marketing, Drip Marketing Consulting, Drip Marketing Copywriting Services, Email Marketing, Email Marketing Consulting | 0 comments

Looking for a few good resolutions that have nothing to do with diet, exercise, or love? One or more of these will actually make you money! 10.  I’ll learn how to segment my database so I stop blasting everyone on my email list (annoying!) and begin matching the right message to the right customer. 9.  I will publish my e-newsletter at least once a month. I...

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