I just got some great news, and I wanted to share it with you…We just made one of our brand...
During the 90s I ran the Midwest’s largest mailing list brokerage company (outside of Chicago). We sold more than 6...
When I started our advanced SwiftpageConnect training series over 3 years ago, I wanted to share the Swiftpage email and...
If you’re like me, you take email opt-outs personally. My go-to reaction is, “what do you mean you don’t want...
Sometimes I get questions that beg for a blog post response because so many people want the same answer. This one,...
Looking for a few good resolutions that have nothing to do with diet, exercise, or love? One or more of...
Growing a list of eager buyers is top priority for most website marketers. To do that you need lots of...
After 20+ years in business, you accumulate some dead weight in your database. Even though we are in the business...
Are you emailing your list too much? Not enough? Either extreme can result in a higher than average opt-out rate,...
Are you of the school that says once you close a sale with a new customer, it’s time to go...
Last year on Cinco de Mayo I published my secret recipe for frozen margaritas. This year I decided to go...
It’s Part 4 of the 5-Part series on building lead-generation web forms on your website. Let’s get real. Today’s lesson...
This is Part 3 of my 5-article series on how to build lead-generating web forms. In this article I want...
How long does it take to publish a monthly company email newsletter? 10 hours? A hundred hours? Well, if it...
Patrick Loo had an unusual marketing challenge: He wanted to shrink his list. Most marketers struggle with the opposite challenge. They...
CandyTorahs.com manufactures personalized, Jewish-themed party favors and place cards for special occasions. Unlike most of its competitors, the company specializes in...
“My email marketing template’s better than yours,” says the first one. I’m gonna knock it outta the park.” The second...
Sometimes a diva needs her own personalized silver soldered tiara. That was the mission on my recent vacation to beautiful...
Hello, 2004! It’s 2015! Apparently some marketers still think “saving time” is better than building relationships. Like this email we...
List segmentation is like making a bunch of “custom order buttons.” But first this food story. This week I had lunch with life...
