Email Marketing

Good News Case Study

Good News Case Study

I just got some great news, and I wanted to share it with you…We just made one of our brand...

Lead Generation with Hyper-Targeted Email Lists

Lead Generation with Hyper-Targeted Email Lists

During the 90s I ran the Midwest’s largest mailing list brokerage company (outside of Chicago). We sold more than 6...

How To Become a Swiftpage Email Super Hero in 3 Months or Less

How To Become a Swiftpage Email Super Hero in 3 Months or Less

When I started our advanced SwiftpageConnect training series over 3 years ago, I wanted to share the Swiftpage email and...

Follow Up on Email Opt-Outs Using Gmail Canned Responses

Follow Up on Email Opt-Outs Using Gmail Canned Responses

If you’re like me, you take email opt-outs personally. My go-to reaction is, “what do you mean you don’t want...

Suffering from Permission-Email CASL Anxiety? Your Prospecting May Be DOA Already

Suffering from Permission-Email CASL Anxiety? Your Prospecting May Be DOA Already

Sometimes I get questions that beg for a blog post response because so many people want the same answer. This one,...

Top 10 Database Resolutions for 2014

Top 10 Database Resolutions for 2014

Looking for a few good resolutions that have nothing to do with diet, exercise, or love? One or more of...

Get More Web Leads by Adding More Web Forms

Get More Web Leads by Adding More Web Forms

Growing a list of eager buyers is top priority for most website marketers. To do that you need lots of...

How To Let Your Database Contacts Clean Up Their own Data

How To Let Your Database Contacts Clean Up Their own Data

After 20+ years in business, you accumulate some dead weight in your database. Even though we are in the business...

Evaluating the Opt-Out Rate of your Email Marketing

Evaluating the Opt-Out Rate of your Email Marketing

Are you emailing your list too much? Not enough? Either extreme can result in a higher than average opt-out rate,...

Is Everybody Following Up with Your Customer But You?

Is Everybody Following Up with Your Customer But You?

Are you of the school that says once you close a sale with a new customer, it’s time to go...

Blend 1 Part Email Newsletter with 1 Part Cinco de Mayo

Blend 1 Part Email Newsletter with 1 Part Cinco de Mayo

Last year on Cinco de Mayo I published my secret recipe for frozen margaritas. This year I decided to go...

Big 3 Delusions of Drip Marketing Letters – Part 4

Big 3 Delusions of Drip Marketing Letters – Part 4

It’s Part 4 of the 5-Part series on building lead-generation web forms on your website. Let’s get real. Today’s lesson...

Personalize Your Follow-Up Letters – Part 3

Personalize Your Follow-Up Letters – Part 3

This is  Part 3 of my 5-article series on how to build lead-generating web forms. In this article I want...

Reducing List Size Key To Email Marketing

Reducing List Size Key To Email Marketing

Patrick Loo had an unusual marketing challenge: He wanted to shrink his list. Most marketers struggle with the opposite challenge. They...

Two Email Marketers Walk into a Bar…

Two Email Marketers Walk into a Bar…

“My email marketing template’s better than yours,” says the first one. I’m gonna knock it outta the park.” The second...

Fear the Creative Process, Then Do It Anyway

Fear the Creative Process, Then Do It Anyway

Sometimes a diva needs her own personalized silver soldered tiara. That was the mission on my recent vacation to beautiful...

Thanks for Your 615-Name Customer Email List. Love, Your Competitor

Thanks for Your 615-Name Customer Email List. Love, Your Competitor

Hello, 2004! It’s 2015! Apparently some marketers still think “saving time” is better than building relationships. Like this email we...

Give Customer Segments Their Own “Order Buttons”

Give Customer Segments Their Own “Order Buttons”

List segmentation is like making a bunch of “custom order buttons.” But first this food story. This week I had lunch with life...

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