Growing a list of eager buyers is top priority for most website marketers. To do that you need lots of workhorse offers (more offers = more leads), landing pages and easy to complete lead-capture forms. One tip for getting more web leads is to get web visitors to finish completing more landing page web forms. Try making your submit buttons more appealing. For...
Read MoreAfter 20+ years in business, you accumulate some dead weight in your database. Even though we are in the business of knowing the best ways to update and refresh a database, there’s just more of “them” than there are of “us.” We need automation help. So I decided to let my database update itself. Here are the steps I took: 1. I segmented...
Read MoreAre you emailing your list too much? Not enough? Either extreme can result in a higher than average opt-out rate, eliminating your ability to use that channel to communicate with your list. What’s an *average* opt out rate? Email marketing company Constant Contact reserves the right to “fire you” if you have too many opt outs, although they’re not clear about how...
Read MoreAre you of the school that says once you close a sale with a new customer, it’s time to go find another one? Guess what? You’re “Old School,” and you’re leaving easy money on the table. You’re also making your job a lot harder than it needs to be. Let’s say it really is 5 times easier to sell an existing customer than it is...
Read MoreLast year on Cinco de Mayo I published my secret recipe for frozen margaritas. This year I decided to go more historical with a great E-Newsletter case study. Every Cinco de Mayo, history buff and Texan Les McGee gets one more holiday to showcase his email marketing creativity. Les sells 100% made-in-the-USA United States and State Flags and flagpoles for Betsy Ross...
Read MoreIt’s Part 4 of the 5-Part series on building lead-generation web forms on your website. Let’s get real. Today’s lesson is The Big 3 Delusions of Drip Marketing Campaigns–the next step in following up with sales leads. Here are the top 3 “no-no’s”: 1. Customers/subscribers/prospects/readers are dying to hear from you. No....
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