Drip Marketing, Marketing Automation, ActiveCampaign, Zoho

Email Marketing

Get More Web Leads by Adding More Web Forms

By in Email Marketing | 0 comments

Growing a list of eager buyers is top priority for most website marketers. To do that you need lots of workhorse offers (more offers = more leads), landing pages and easy to complete lead-capture forms. One tip for getting more web leads is to get web visitors to finish completing more landing page web forms. Try making your submit buttons more appealing. For...

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Evaluating the Opt-Out Rate of your Email Marketing

By in Email Marketing | 0 comments

Are you emailing your list too much? Not enough? Either extreme can result in a higher than average opt-out rate, eliminating your ability  to use that channel to communicate with your list. What’s an *average* opt out rate? Email marketing company Constant Contact reserves the right to “fire you” if you have too many opt outs, although they’re not clear about how...

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Is Everybody Following Up with Your Customer But You?

By in Email Marketing, Money Making Tips with Your ACT! Database, Swiftpage Drip Marketing Automation Software | 4 comments

Are you of the school that says once you close a sale with a new customer, it’s time to go find another one? Guess what? You’re “Old School,” and you’re leaving easy money on the table. You’re also making your job a lot harder than it needs to be. Let’s say it really is 5 times easier to sell an existing customer than it is...

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Blend 1 Part Email Newsletter with 1 Part Cinco de Mayo

By in Drip Marketing, Email Marketing, Marketing Case Studies, Money Making Tips with Your ACT! Database | 2 comments

Last year on Cinco de Mayo I published my secret recipe for frozen margaritas. This year I decided to go more historical with a great E-Newsletter case study. Every Cinco de Mayo, history buff and Texan Les McGee gets one more holiday to showcase his email marketing creativity. Les sells 100% made-in-the-USA United States and State Flags and flagpoles for Betsy Ross...

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Big 3 Delusions of Drip Marketing Letters – Part 4

By in ACT! e-Marketing Copywriting Tips, Drip Marketing, Email Marketing, Money Making Tips with Your ACT! Database, Swiftpage Drip Marketing Automation Software | 1 comment

It’s Part 4 of the 5-Part series on building lead-generation web forms on your website. Let’s get real. Today’s lesson is The Big 3 Delusions of Drip Marketing Campaigns–the next step in following up with sales leads. Here are the top 3 “no-no’s”: 1. Customers/subscribers/prospects/readers are dying to hear from you. No....

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