Drip Marketing

By Lori Feldman in ACT! e-Marketing Copywriting Tips, Email Marketing | 0 comments

When I started our advanced SwiftpageConnect training series over 3 years ago, I wanted to share the Swiftpage email and drip marketing strategies that helped my company go from local to international stardom (!) as one of the top Swiftpage resellers worldwide. I knew if we could do it for The Database Diva, operating in a highly competitive marketing space, we...

By Lori Feldman in Email Marketing | 0 comments

If you’re like me, you take email opt-outs personally. My go-to reaction is, “what do you mean you don’t want to be on my list anymore to read my amazing, life-altering, revenue-enhancing, database marketing ideas???” My second reaction is, “There must be some mistake.” I work hard to deliver educational and entertaining...

By Lori Feldman in Email Marketing | 0 comments

Sometimes I get questions that beg for a blog post response because so many people want the same answer. This one, from a Canadian marketer on my list who asked me how to collect permission-based emails that complied with Canadian Anti-Spam Legislation (CASL) was my inspiration for today’s post. He asked me to give a webinar on “emailing in a time of...

By Lori Feldman in Drip Marketing | 0 comments

In big companies, big data is all over the place: multiple product channels, multiple websites, various transactional systems. It’s very hard for them to get their arms around the continuing flow of often contradictory customer information without huge, expensive data warehouses and highly paid analysts. For example, a customer may use a social media login...

By Lori Feldman in Drip Marketing | 2 comments

This is my favorite coffee shop in St. Louis. I drive there several times a week for my mocha latte fix, even though it’s out of the way and I pass several Starbucks. The morning baristas always make me the *perfect* cuppa Joe: just the right temperature, not too sweet. Now that they have video on the drive-thru order board, they recognize me, then tell me my...

By Lori Feldman in Money Making Tips with Your ACT! Database | 3 comments

A little over 2 months ago, The Database Diva partnered with Ken Quigley of Keystroke Quality Computing, to take over our: ACT Software sales and ACT Technical Support, including our active ACT support contracts The hand off has been a very smooth transition (as many of our clients have reported back!) Todd Viau, our VP of Technology, is even helping Ken during the...