You know the old story about prisoners yelling out jokes by number because everyone has been in the stir for so long that they know them all by heart? For example, someone yells out “47,” and it gets a huge laugh. “I love that one!” another prisoner yells out. Well, here are the only 10 shortcuts you need to plan an awesome marketing outcome...
Read MoreLooking for a few good resolutions that have nothing to do with diet, exercise, or love? One or more of these will actually make you money! 10. I’ll learn how to segment my database so I stop blasting everyone on my email list (annoying!) and begin matching the right message to the right customer. 9. I will publish my e-newsletter at least once a month. I...
Read MoreEver since the very first recorded sales call, sales reps, sales managers, business owners and sales trainers have tried to perfect the sales process. The sales call is the championship arena, when honing the sales process and all that sales training really pays off. Sales people shine when they’re in full salesmanship glory in front of a qualified prospect....
Read MoreThis month “google,” the verb, (not Google, the company) was chosen as Word of the Decade by the American Dialect Society. Not surprising when you consider that more than 90% of all buyers start the process by “googling” their object of desire–even if they use Yahoo or Bing to search for it. One of the final frontiers in search engine...
Read More“Lori has a knack for finding solutions for communicating with new potential customers. She is a good listener and a source of solutions.” – Gary Zide, HBA “The Database Diva is a marketing idea machine. Lori’s enthusiasm for helping us effectively market our business is contagious and has made s a significant difference in how we reach our...
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