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Sage ACT! Case Studies

Blend 1 Part Email Newsletter with 1 Part Cinco de Mayo

By on May 4, 2011 in Drip Marketing, Email Marketing, Marketing Case Studies, Money Making Tips with Your ACT! Database | 2 comments

Last year on Cinco de Mayo I published my secret recipe for frozen margaritas. This year I decided to go more historical with a great E-Newsletter case study. Every Cinco de Mayo, history buff and Texan Les McGee gets one more holiday to showcase his email marketing creativity. Les sells 100% made-in-the-USA United States and State Flags and flagpoles for Betsy Ross...

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Meet Email Newsletter Deadlines with the Right Email Marketing Software

By on May 21, 2010 in Email Marketing, Marketing Case Studies | 1 comment

How long does it take to publish a monthly company email newsletter? 10 hours? A hundred hours? Well, if it really takes that long, it’s no wonder more companies have good intentions, but don’t actually do them. With the right email marketing software and a simple newsletter template, an email newsletter should take only an hour or two each month to...

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Reducing List Size Key To Email Marketing

By on May 1, 2010 in Drip Marketing, Email Marketing, Marketing Case Studies, Money Making Tips with Your ACT! Database | 1 comment

Patrick Loo had an unusual marketing challenge: He wanted to shrink his list. Most marketers struggle with the opposite challenge. They want to build their list. The bigger the better. But as a loan originator for 20 years and a former manager of a large mortgage office, Patrick’s database had grown in size to 9,500 contacts. Today he’s one of the top 8 of 50 loan...

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Party-Favor Designer Shares 3 Secrets for Creating Successful Email Marketing Campaigns

By on Apr 14, 2010 in Drip Marketing, Email Marketing, Marketing Case Studies | 1 comment

 CandyTorahs.com manufactures personalized, Jewish-themed party favors and place cards for special occasions. Unlike most of its competitors, the company specializes in serving a niche of Bar Mitzvah moms, planners, Synagogues, Jewish agencies, clergy and schools.  It’s a “one-man” show, says owner Harry Liebman, who develops the products, builds...

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