You never know when you might be able to profit from someone else’s tragedy, after all. Lori Feldman‘s insight: In the early 80s, before massive “Do Not Mail” legislation took effect, I was often asked in my job as a list broker for lists of widows and divorcees. Financial companies wanted these names to market their...
Read MoreI wondered how long it would take after the new year started to be asked the question I get asked most often–and for which my advice is most often ignored. Answer: One day. I was asked today. In fact, I’m writing this article so I can point people here when they ask me everyday for the next 363 days. The question: “What’s the best way to...
Read MoreThe old ball and chain of having a customer database is… Who’s responsible for getting complete and accurate info up front? And who’s responsible for updating the info when it (inevitably) gets moldy? No one ever wants to take their time to maintain their data, but when you need database accuracy for a sales or marketing initiative, your response rate will...
Read MoreThere is one business secret that’s so easy to do, I’m amazed when I see resistance to it. It’s list building. I’d go so far as to say, if you don’t have a list, you don’t have a business. In fact, if you tell me the business you’re in and how many contacts you have in your database, I can tell whether you’re making...
Read MoreA good list can outperform a bad list by 10:1. But what makes a good list? Unfortunately, you can’t buy the best mailing list in the world. You already own it. You may not yet have enough names to ring up the sales you need. But there’s no amount of money you can spend that will outperform this golden database. That’s because the best mailing list...
Read MoreTargeted Leads and Mailing Lists to Increase Sales Click here for a mailing list counts and pricing Do you know what affects direct mail response the most? The mailing list. There are more than 75,000 mailing lists and email lists on the market. Aviva helps you find the ones that best fit your marketing plan. Then we add our expertise to evaluate each list’s...
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