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Using Hatchbuck Lead Scoring to Rank a Prospect’s Buyer Readiness

Using Hatchbuck Lead Scoring to Rank a Prospect’s Buyer Readiness

Do you know your prospect’s magic marketing number? That’s the score that shows when a contact in your database has...

10 Tips for Getting Your Money’s Worth on Fiverr.com

10 Tips for Getting Your Money’s Worth on Fiverr.com

The internet is amazing. Yes, you can easily get sucked into the dark side of Kardashian PR ploys and cute kittens,...

How Social Media Can Elevate Your Marketing Automation

How Social Media Can Elevate Your Marketing Automation

Over the past two or three years, full-power marketing automation has finally become available to businesses of all sizes. Source:...

Free Website Lead Training

Free Website Lead Training

On Monday, November 17, I’m holding a new online training class called, “Why Your Website Won’t Cough up More Leads.”...

Capture Compelling Content Ideas with a Swipe File

Capture Compelling Content Ideas with a Swipe File

Compelling content. You know it when you see it. In fact you read it (scan it) because it’s too tempting...

Lori’s Famous Sour Cream Apple Pie

Lori’s Famous Sour Cream Apple Pie

Every year the week before Thanksgiving, I call my mother to tell her I’m baking the pumpkin and apple pies...

Customers Who Want Something for Nothing

Customers Who Want Something for Nothing

This has been a tough year for salespeople in all industries–no doubt about it! But here’s another trend that’s gaining...

6 Ways My Business Has Benefited from Social Networking

6 Ways My Business Has Benefited from Social Networking

I’m asked a lot more now by clients and meeting planners to speak on how social media fits into customer...

How Complaining on Twitter Is Better than Xanax

How Complaining on Twitter Is Better than Xanax

It was one of those miracles that you thought could never happen to you. These things only happen to other...

Does Social Media Influence Technology Purchases?

Does Social Media Influence Technology Purchases?

On Mac McIntosh’s “Sales Lead Insights” Blog, Mac says he’s been searching for quantitative evidence of social media’s impact on...

Advice To Out-of-Workers: Read This Before You ‘Network’ with Me

Advice To Out-of-Workers: Read This Before You ‘Network’ with Me

For several months I’ve been asked almost weekly to help someone who’s just lost a paycheck to find their next...

The Art of Never Meeting a Stranger

The Art of Never Meeting a Stranger

For the past few years I’ve been a rather passive fan of “This I Believe,” a story-telling segment on NPR...

How Will Your Business Plan Change in 2009

How Will Your Business Plan Change in 2009

Ever since President-Elect Obama uttered these words, “This is a major issue. I think it’s generated more interest on our...

Proof that Social Networking Works

Proof that Social Networking Works

Compelling ideas always find a market. (How else to explain how 70 strangers showed up for this improv?) Frequently we...

Harvard Business School on Customer Lifetime Value

Harvard Business School on Customer Lifetime Value

I love online calculators. They offer so much hope. Here’s a great one from Harvard Business School for demonstrating how...

Top 10 Most Irritating Expressions in the English Language

Top 10 Most Irritating Expressions in the English Language

No, it’s not just you. Those overused phrases are irritating. Here are the top 10 most annoying as compiled by...

Who Are You Really Online?

Who Are You Really Online?

You are what you write about online. So it’s important to stay on topic. Test it out on your own...

Recapturing the American Dream

Recapturing the American Dream

It gets harder and harder to push cynacism aside. So I’d like to share this sentiment from a friend on...

Living In a Parallel Universe

Living In a Parallel Universe

I feel like I’m living in a parallel universe to the economic headlines du jour. Our company is busier than...

What To Do When the Sales Spigot Dries Up

What To Do When the Sales Spigot Dries Up

In any life crisis, the best offense is to dig in and re-ask the important questions, "What's most important here?" and "What outcome do I really want to happen?" In business, the answers are usually found by getting back in touch with customers in your database, most of whom are probably experiencing the same uncertainty you are. Honest communication about shared fears and aspirations fosters trust and confidence.

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