Do you know your prospect’s magic marketing number? That’s the score that shows when a contact in your database has crossed the threshold of “leave me alone” to “I’m ready to buy now.” Our number is “50.” Two years ago, my staff and I entered our contacts and sales notes manually into our CRM. We tracked our...
Read MoreThe internet is amazing. Yes, you can easily get sucked into the dark side of Kardashian PR ploys and cute kittens, but business innovations are abundant. Take Fiverr.com, the marketplace where anyone can buy or sell services (“gigs”) for $5.00–what Fiverr calls The Gig Economy. You know that Facebook business page you’ve been wanting to put...
Read MoreOver the past two or three years, full-power marketing automation has finally become available to businesses of all sizes. Source: www.forbes.com Even without social media, marketing automation is the newest market differentiator between you and another organization who’s not using it. See on Scoop.it – Drip...
Read MoreOn Monday, November 17, I’m holding a new online training class called, “Why Your Website Won’t Cough up More Leads.” It will show you 5 simple ways to get more visitors to stick and convert to sales inquiries. While my training is $35 USD, the 5 techniques will cost you nothing other than time to implement–as long as you have an email...
Read MoreCompelling content. You know it when you see it. In fact you read it (scan it) because it’s too tempting not to. My favorite “man bites dog” stories are ones where something unusual and unexpected happens. Like getting swallowed by a hippo. Here are 2 technology tips for how to collect great content ideas to help you capture and write more...
Read MoreEvery year the week before Thanksgiving, I call my mother to tell her I’m baking the pumpkin and apple pies for our Thanksgiving dessert. And every year she says, “Oh, you don’t have to do that. I’ll just pick up pies at the market.” My family knows I work a lot, and they want to protect me from “wasting” my time shopping...
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