Drip Marketing, Marketing Automation, ActiveCampaign, Zoho

How Will Your Business Plan Change in 2009

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Ever since President-Elect Obama uttered these words, “This is a major issue. I think it’s generated more interest on our website than just about anything,” in his inaugural press conference, I’ve been cautiously optimistic about the state of small business in 2009. (The man’s paying attention to his feedback loops.) Not that we Americans and our global partners don’t have plenty of daunting challenges ahead.

But if Ronald Reagan became legendary as The Great Communicator, my prediction is that Obama will surpass his reputation exponentially by leveraging the great populist power of the people in online communities (hear the reference at the 15:39 mark on the video).

With so many problems and so many fearful people putting brakes on spending, the same-old business plan from 2008 just won’t cut it in 2009. You must do something radically different than you did this year–and that’s just to keep up with last year’s numbers.

Consider yourself warned: If you don’t have an aggressive online (website, e-newsletter, search marketing and social computing) strategy, your future customers are having conversations without you…you just may not know it yet.

My personal plan is to increase my sales prospecting and communication strategy, including publishing more often to my blog and reinforcing my leadership role in my core subject matter expertise: Database Marketing, specifically, drip marketing.

The canaries in the mine presently are the retailers and traditional media (TV, Radio, Newspapers). Those industries are in a death spiral with no replacement business model on the horizon. What does their demise mean for your business? I’ll be talking about that throughout 2009 in this blog. (Subscribe to my RSS feed to keep current.)

If you’d like a 15-minute phone conversation with me to hear my ideas and how I think the current business climate will affect your business (and what you can do about it), call my office at 314-485-4350 when we return from the holiday break the week of January 5, 2009.

In the meantime, please leave a comment about what you plan to do differently in 2009 to keep your business viable.

    1 Comment

  1. I’m using the day Wednesday to plan 2009– complete with dates for email newsletters, blog posts and new product launches. I just purchased my year-long wall calendar so it will be staring me in the face!

    Thanks, Lori, for all your resources this past year. I can’t wait to see what you’ve got for us in 2009!

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