This is a guys article I found. I think it has good stuff in it. Especially the last point but only if you want to write that content.
Control: HS has one of the simplest content management systems I’ve ever seen. For those of you unfamiliar with this phrase, it’s basically a system that allows ‘Non Techies’ to design their own websites with almost no previous programming or code knowledge. Such a tool allows business owners and their employees to overcome the terrible bottleneck of having a webmaster and ultimately take back the keys to their web marketing vehicle. This sense of empowerment is amazing, but it’s only a fraction of the HS benefit.
Analytics: HS has intensive analytics tools built in that allow you to track everything you can possibly know about your web and social media traffic. With mountains of charts, stat sheets, etc; you will be able to have a firm grasp on the best and worst pages of your website. You’ll know what is generating leads and what’s not. And you’ll also have a clear idea of words that you rank for in the search engines and ones that you can improve on.
SEO: Search Engine Optimization, or your ability to show up on the first page of Google’s (and others) search results, is a key to web marketing that cannot be ignored. Because the search engines can be hard to understand and rather fickle, HS has various tools that allow you to know the SEO strengths and weaknesses of each page on your site, therefore allowing you to make adjustments and better optimize each page, which will in-turn mean more traffic, leads, and ultimately sales.
Competitors: Do you know how good your competitor’s websites are? If you don’t, then you’re missing out. HS not only tells you all the words/phrases your competitors rank for in Search Engine Results, but they will also tell you about the links your competitors have coming into their sites, the grade of their site, and if they’re moving forwards or backwards in terms of their web effectiveness. Simply put, this tool is incredible and a must for any business.
Awesome Lead Analysis/Tools: HS is all about getting you more leads and converting those leads into sales. This is why they’ve set up tremendous systems for creating lead capture forms, automated email follow-ups, and lead grading. When it comes down to it, the more you know about your leads, and the more you can nurture the leads in your sales funnel, the more sales you’ll make. It’s that simple and it works. My pool company’s closing rates are around 50%, an extremely high number for the swimming pool industry which averages around 20%.
Super Simple Blogging Platform: Every, and I mean EVERY, company in 2010 must have a blog if they expect search engines and consumers alike to take them seriously. HS makes it easy for your business to integrate a blog directly into its website, which in-turn enables you to build more subscribers and leverage blogging as an SEO tool. Along with the blogging platform, HS has many built-in analytics tools to help you know which blog articles are working and which ones need improvements. This tool alone made HS worth its weight in gold as it saved/made my company thousands of $$$ in increased leads and sales through great consumer education combined with a concise SEO strategy.
Who Doesn’t the Hubspot System Work For?
Lazy people. Sorry, but it’s the truth. If you’re lazy, go spend all your money and outsource everything to a webmaster….or better yet, go buy a $2000 monthly ad in the Yellow Pages. (Actually, HS does offer more of this hands-on consulting on a constant basis, but such is not the focus of this article)