New CEO getting a read on Nutrisystem
For its new chief executive, the board of the weight-loss company Nutrisystem Inc. picked a veteran of the publishing industry. On the face of it, helping people diet would seem to have little in…
What does a diet company resolve for its new year? For Nutrasystem’s new CEO, it’s better data mining of the 8 million, mostly female, “underleveraged” names in their customer database. Company profits have been getting skinnier since 2007, so stakeholders are ready to feast on something lean and mean. Dawn Zier: You go, girl! And don’t forget to add drip marketing to your mix. Not everyone starts their diet in January!
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