Drip Marketing, Marketing Automation, ActiveCampaign, Zoho

Sales Prospecting to Cold Contacts


…Icebreakers to help you get your foot in the door

“We got 4 out of 5 responses on the first day with your drip marketing letters! 3 positives and a meeting!” – Brian Posnanski, Traffic PRM

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Here’s a series of suggested messages for getting your foot in the door with new prospects that introduces you in a relevant way, yet shows you understand their challenges. This document is filled with suggestions on how to research the market and the company you are trying to penetrate, templates for relevant messages and questions you might use, thoughts on ways you could personalize the messages, optional subject lines, hints for p.s. text, and possible next-step “calls to action”.


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