…engaging the prospect while they are hot
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A series of messages scheduled to deploy during the first two weeks after a prospect has filled out a form on your website asking for more information (or to be on your newsletter list). This document is filled with suggestions on how to capture your prospects attention, templates for relevant follow-up messages, thoughts on ways you could personalize the messages, optional subject lines to use, hints for p.s. text, and reminders of potential “call to action” statements.