Test your marketing math on this ROI Calculator to see how much you can spend to acquire a new customer.

Assumptions:					Results:
1. How many contacts does your campaign include?					# Responders:			Cost / Response:
2. What are the total program costs? (Software and license fee, External costs i.e. agency, Internal hours x hourly rate)	$				# Customers:			Cost / Customer:
3. What percent response rate do you expect?			%		Total Revenue:			Cost / Contact:
4. What percent of responders do you expect to buy?			%		Gross Revenue
5. What is your average order?	$				Gross Profit
6. What is your average gross margin per order?			%		ROI: