Test your marketing math on this ROI Calculator to see how much you can spend to acquire a new customer.
|1. How many contacts does your campaign include?||# Responders:||Cost / Response:|
|2. What are the total program costs?
(Software and license fee, External costs i.e. agency,
Internal hours x hourly rate)
|$||# Customers:||Cost / Customer:|
|3. What percent response rate do you expect?||%||Total Revenue:||Cost / Contact:|
|4. What percent of responders do you expect to buy?||%||Gross Revenue|
|5. What is your average order?||$||Gross Profit|
|6. What is your average gross margin per order?||%||ROI:|