ROI Calculator
Test your marketing math on this ROI Calculator to see how much you can spend to acquire a new customer.
| Assumptions: | Results: | ||||||||
| 1. How many contacts does your campaign include? | # Responders: | Cost / Response: | |||||||
| 2. What are the total program costs? (Software and license fee, External costs i.e. agency, Internal hours x hourly rate) | $ | # Customers: | Cost / Customer: | ||||||
| 3. What percent response rate do you expect? | % | Total Revenue: | Cost / Contact: | ||||||
| 4. What percent of responders do you expect to buy? | % | Gross Revenue | |||||||
| 5. What is your average order? | $ | Gross Profit | |||||||
| 6. What is your average gross margin per order? | % | ROI: | |||||||
