Drip Marketing, Marketing Automation, ActiveCampaign, Zoho

ROI Calculator

Test your marketing math on this ROI Calculator to see how much you can spend to acquire a new customer.

Assumptions: Results:
1. How many contacts does your campaign include? # Responders: Cost / Response:
2. What are the total program costs?
(Software and license fee, External costs i.e. agency,
Internal hours x hourly rate)

# Customers: Cost / Customer:
3. What percent response rate do you expect? % Total Revenue: Cost / Contact:
4. What percent of responders do you expect to buy? % Gross Revenue
5. What is your average order? $

Gross Profit
6. What is your average gross margin per order?

% ROI: