Posts Tagged "80/20 Rule"

By Lori Feldman on Sep 8, 2008 in Mailing Lists | 0 comments

A good list can outperform a bad list by 10:1. But what makes a good list? Unfortunately, you can’t buy the best mailing list in the world. You already own it. You may not yet have enough names to ring up the sales you need. But there’s no amount of money you can spend that will outperform this golden database. That’s because the best mailing list...