Last year on Cinco de Mayo I published my secret recipe for frozen margaritas. This year I decided to go more historical with a great E-Newsletter case study. Every Cinco de Mayo, history buff and Texan Les McGee gets one more holiday to showcase his email marketing creativity. Les sells 100% made-in-the-USA United States and State Flags and flagpoles for Betsy Ross...
Read MoreThere’s gold in them thar rejected email addresses, and most businesses don’t mine for it. List clean up is never fun, so it gets deferred to the bottom of the to-do list. But cleaning up your email list after each marketing email gives you additional insight into your customers and the kinds of information you should or should not be emailing to them....
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