How long does it take to publish a monthly company email newsletter? 10 hours? A hundred hours? Well, if it really takes that long, it’s no wonder more companies have good intentions, but don’t actually do them. With the right email marketing software and a simple newsletter template, an email newsletter should take only an hour or two each month to...
Read MoreOn Mac McIntosh’s “Sales Lead Insights” Blog, Mac says he’s been searching for quantitative evidence of social media’s impact on B2B leads and sales results. Aren’t we all? Is all that time people spend on social media Twittering, linking, commenting and posting status updates leading directly to BTB (business to business) sales or not?...
Read MoreAs you know from my regularly scheduled appearances on my soapbox, I believe the ONLY #1-sure-thing, guaranteed-successful ROI is marketing to your existing customers. No one does it enough, and then they whine when a good account goes to the dark side and buys from a competitor. But I’m sales prospecting these days, and following a specific stepped strategy...
Read MoreSo the question is…Does Sage Software “get it” about social networking and the integration it should have with CRM? Like integration with your online and offline persona (and that of your contacts). This has always been the Holy Grail in Listville. Or is ACT! by Sage Software, as one of my clients called them, “your grandfather’s...
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