Posts Tagged "autoresponders are not databases"

By Lori Feldman on Nov 18, 2008 in Drip Marketing | 2 comments

Automation is the brass ring of database marketing, no? The difference between connecting your website opt-in form to an email program (or autoresponder) vs. a fully integrated web-form importer is that autoresponders are not databases. If you publish a monthly email newsletter with email software, for example, you’ll end up with 12 data sets by the end of the...