Posts Tagged "BANT"

By Lori Feldman on Jul 19, 2008 in Drip Marketing, Email Marketing, Swiftpage Drip Marketing Automation Software | 0 comments

If you are fortunate to get lots of leads and referrals like we do, you may want to start scoring them in your contact database to work the best leads first. Ranking leads with A, B, C or hot, warm, cold, based on a prospect’s BANT (IBM’s original acronym for Budget, Authority, Need and Timeline), has been around forever. But lead scoring goes deeper and...