Posts Tagged "big data"

By Lori Feldman on Jun 25, 2014 in Drip Marketing | 0 comments

In big companies, big data is all over the place: multiple product channels, multiple websites, various transactional systems. It’s very hard for them to get their arms around the continuing flow of often contradictory customer information without huge, expensive data warehouses and highly paid analysts. For example, a customer may use a social media login...