In big companies, big data is all over the place: multiple product channels, multiple websites, various transactional systems. It’s very hard for them to get their arms around the continuing flow of often contradictory customer information without huge, expensive data warehouses and highly paid analysts. For example, a customer may use a social media login...
Read MoreEveryone I know is over-stressed. Those who are looking for jobs are stressed about eating and paying mortgages. Everyone who’s still working is doing at least 3 jobs. Even though they’re thankful to still have jobs, they’re finding it nearly impossible to do them well because they’re juggling too many hot potato projects left behind by their...
Read MoreAs you know from my regularly scheduled appearances on my soapbox, I believe the ONLY #1-sure-thing, guaranteed-successful ROI is marketing to your existing customers. No one does it enough, and then they whine when a good account goes to the dark side and buys from a competitor. But I’m sales prospecting these days, and following a specific stepped strategy...
Read MoreSo the question is…Does Sage Software “get it” about social networking and the integration it should have with CRM? Like integration with your online and offline persona (and that of your contacts). This has always been the Holy Grail in Listville. Or is ACT! by Sage Software, as one of my clients called them, “your grandfather’s...
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