You’re a business owner or a director or marketing. You either get why you must use CRM / marketing database software or you don’t. Let’s find out which. Take this 10-question quiz and give yourself 5 points for each *yes* answer. 1. You have all your contacts, prospects and customers in a single CRM database that syncs to your calendar and contact...
Read MoreIn my last post I gave you mistakes 1 – 3. In this post I’ll continue with mistakes 4 and 5. Mistake #4: Treating everyone on your database the same. Bill Cosby allegedly said, “I don’t know the key to success, but the key to failure is trying to please everybody.” If you can’t identify your most important contacts, you...
Read MoreI’m often asked about the technology I use to keep track of my busy day. Because I’m a Social CRM consultant (formerly known as a Database Marketing Consultant), I’m expected to be “up” on the latest hardware, sofware, gadget and widget silver-bullet du jour. Actually, I’m an old-fashioned girl in this department. I believe...
Read MoreWhen times are tough, my mailing list business picks up. I’ve been a mailing list broker for 28 years, so I’ve witnessed a lot of business booms and busts. One of the first reactions (and I do mean REACTION) business owners and salespeople have is: “Oh no, business is down! We need a sale! Quick, let’s buy a list.” OK, I admit it. In...
Read MoreI feel like I’m living in a parallel universe to the economic headlines du jour. Our company is busier than we’ve been all year, numbers are up over last year, and this month I have 6 speaking engagements on database marketing (I usually book one a month). Aviva also won–for the 2nd year in a row–the APEX Award for Newsletter Writing...
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