Hello, 2004! It’s 2015! Apparently some marketers still think “saving time” is better than building relationships. Like this email we got that used Outlook cc (bad) instead of bc (slightly less worse) and shared their entire address book with their entire database–and any competitors they may have. (Someone always knows someone!) How would...
Read MoreThere is one business secret that’s so easy to do, I’m amazed when I see resistance to it. It’s list building. I’d go so far as to say, if you don’t have a list, you don’t have a business. In fact, if you tell me the business you’re in and how many contacts you have in your database, I can tell whether you’re making...
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